How to NOT Set Your Marketing Strategy on “Fyre”
Wednesday, May 22 | 11:00 am – 1:30 pm
Reno-Sparks Convention Center
A panel discussion investigating the facets of marketing ethics and professional responsibility.
Join us as we explore the complicated relationship between marketing and professional responsibility. Our expert panelists will provide actionable insights applicable to all industries, while providing guidelines to scrutinize your marketing efforts and ethical marketing practices that will save you and your business from a PR headache down the road.
- “Ethical” and “unethetical” marketing defined
- Who is responsible for ethically promoting a brand – the brands, the agency or the influencer? (The answer is all three!)
- National and local examples of brands which have pushed the lines of ethical promotion
- How to spot some who believes their pens lies
- Questions to ask when you think there might be ethical issues
Our panelists include:
- Tray Abney, Partner, The Abney Tauchen Group (moderator)
- Alison Gaulden, APR, Reynolds School of Journalism, UNR
- Abbi Whitaker, co-founder & President, The Abbi Agency
NCET members may bring an unlimited number of guests at member prices. Join before you RSVP for this event and your savings will pay for some or all of your membership! Join NCET now and save.
Wednesday, May 22 – Register Now
Networking: 11:00 am – Noon
Lunch and Program: Noon – 1:30 pm
• Prices: $45 – NCET members / $55 – non-members
Tables for 8 – includes premium location at front of room, table signage and recognition from the podium during the luncheon.
• $360 – NCET members / $440 – non-member
All NCET luncheon events must be paid for in advance. Unpaid reservations will be cancelled automatically.
NCET events have been selling out! RSVP early so you don’t miss this great event.
The Fine Print:
- Advance reservations required. RSVP by NOON on Tues, May 21. (Walk-in registration is not available.)
- No-shows will be charged the full amount of the reservation unless cancelled at least 48 hours prior to the event.
Reno-Sparks Convention Center
4590 S. Virginia Street
Reno NV 89502 (Map)
For more information about NCET or any of its events, please email us at info@NCET.org
Tray Abney is a partner in Abney Tauchen Group, a government and community affairs consulting firm. He served as the Director of Government Relations for The Reno+Sparks Chamber of Commerce for over ten years. He is still responsible for ensuring that the largest broad-based business organization in Northern Nevada has a voice at all levels of government, including city, county, state, and federal. Tray has experienced six Nevada State Legislative Sessions (so far) and has been a key voice on business and taxation/government spending and efficiency issues in Carson City. He has successfully helped steer critical bills to signature (and veto) and maintains great relationships with elected officials from throughout Nevada and on both sides of the political aisle.
Prior to joining the Chamber, Tray served as Legislative Director for Nevada Governor Jim Gibbons and spent four years working for Gibbons, including as a senior staff member in his Washington, DC congressional office. During the 2007 Nevada Legislative Session, Tray was responsible for ensuring that the Governor’s agenda was approved by the Legislature and served as the Governor’s lobbyist in the legislative building.
Tray graduated summa cum laude from Missouri State University in 2003, with a Bachelor of Science Degree in Political Science, with minors in Sociology and Public Administration. Tray received his Master of Arts Degree in Political Management from the Graduate School of Political Management at the George Washington University in Washington, DC in 2005.
Tray currently serves as the Vice-Chair of the Reno Civil Service Commission and the Truckee River Flood Control Project Needs Committee. He also serves on the Board of Directors of Jobs for America’s Graduates-Nevada and Bristlecone Family Resources.
Tray currently resides with his wife, Dawn, and their son, Noah, in Reno. His daughter, Katelyn, is attending the University of Arkansas.
Alison Gaulden, APR, lectures for the Reynolds School-All Things Media at the University of Nevada Reno. She teaches the trilogy of required courses for public relations/strategic communications sequences, media ethics, crisis communication, PR writing and data, and professional development within the internship program she manages.
For nearly a quarter of a century Alison worked as a reproductive freedom fighter conducting public affairs strategy for Planned Parenthood Mar Monte, which included public policy influence, grassroots advocacy and volunteer development, media relations, public relations, marketing and communications. Throughout that time she served as the spokesperson for the organization in the face of growing hostility. She handled several crisis situations, many not receiving any publicity.
The Nevada transplant has owned three consulting businesses coaching people in negotiations, media relations, and effective communications. She teaches PR to small businesses, including media relations, social media, community relations and more at both Truckee Meadows Community College and through Nevada Extended Studies programs.
A PRSA member since 1997, she’s served on the North Pacific District board, two terms as chair of PRSA Sierra Nevada Chapter, VP of Professional Development, focusing on expanding the APR program and years as student liaison. Her current role is VP of Programming. In November she was inducted into the chapter’s Hall of Fame as well as awards recognizing her dedication to the improvement of public relations and using her skills for community engagement. Additionally, she serves as faculty adviser for the Public Relations Student Society of America: PRSSA Nevada and its student run firm Wolf Pack Relations. PRSSA has twice named her Outstanding Faculty Adviser of the Year and she’s won three faculty adviser awards from the University of Nevada.
In September 2014, Alison acheived the Accredited Public Relations certification from the Public Relations Society of America. She attained an MBA in marketing from the University of Phoenix in 2005 and her BA in Journalism from UNR Reynolds School of Journalism in 1992.
Abbi is the heart, soul and creative engine that drives The Abbi Agency. A veteran of international media campaigns for some of the nation’s largest tourism and business-to-business companies, Abbi innately understands what drives media coverage and has put those skills to work for almost two decades. She has secured feature coverage in the world’s most prestigious publications and television programming—The New York Times, The Wall Street Journal, Forbes, Fortune Small Business and MSNBC—and has the established relationships with influential reporters and writers to show for it.
Abbi draws on her many passions, filling her free time with travel and experiences that inspire and enrich her. She’s a champion of her “Nevada Hot Springs” group and spends her weekends traversing Nevada’s landscape to discover new rejuvenating spots alongside Northern Nevada thinkers, makers, and doers. Among her many passion projects, she has worked with many of Reno’s entrepreneurs to inspire the city’s renaissance.