NCET Special Event – 4th Annual State of Digital Marketing – Nov 20

Wednesday, November 20 | 11:00 am – 1:30 pm

Reno-Sparks Convention Center

Get ready for NCET’s 4th Annual State of Digital Marketing Panel – a special event centered on providing insider insights to one of today’s most essential and complex business channels.  Our expert panelists and moderators will be prepped and ready to discuss the “ins and outs” of Digital Marketing, while providing relevant and actionable advice.

Whether you’re ready to begin advertising on Google, or you’re wondering if a social media influencer could spread the word about your business, this NCET Special Event will send you on your way to making informed marketing decisions and feeling inspired and motivated to get out there and  conquer the digital marketing world.  During this panel discussion, our experts will cover such topics as:

  • How much should you invest in your website?
  • Is Email Marketing still a thing?
  • What is Content Marketing, and should I be doing it?
  • Are you effectively managing your online reputation?
  • MUCH more!

Do not miss out on this information-packed session with local industry leaders.  Marketers, managers, business owners, networkers and inquisitive minds are welcome – register today!

Our panelists include:

Read speaker bios

NCET members may bring an unlimited number of guests at member prices. Join before you RSVP for this event and your savings will pay for some or all of your membership!  Join NCET now and save.

Wednesday, November 20 – Register Now

Networking:  11:00 am – Noon
Lunch and Program:  Noon  –  1:30 pm

•  Prices:  $45 – NCET members  /  $55 – non-members

Tables for 8 – includes premium location at front of room, table signage and recognition from the podium during the luncheon.

•  $360 – NCET members  /  $440 – non-member

All NCET luncheon events must be paid for in advance.  Unpaid reservations will be cancelled automatically.

NCET events have been selling out! RSVP early so you don’t miss this great event.

The Fine Print:

  • Advance reservations required.  (Walk-in registration is not available.)
  • No-shows will be charged the full amount of the reservation unless cancelled at least 48 hours prior to the event.

Reno-Sparks Convention Center
4590 S. Virginia St, Reno NV 89502

For more information about NCET or any of its events, please call (775) 453-0130 or


Bryan Allison

Bryan Allison has been leading digital initiatives since people accessed the Internet using squawky 9600-baud modems.

Allison was the first employee of, growing the company into the world’s largest city travel website with hundreds of employees and hundreds of millions in annual revenue. Bryan served as Chief Marketing Officer and Chief Operating Officer, overseeing multimillion-dollar annual budgets in the areas of web and app development, e-commerce, search-engine optimization and marketing, online display, social media and offline print, broadcast, radio and out-of-home.

He also ran the Greenspun Media Group as Chief Operating Officer, helping guide talented teams of journalists and advertising professionals as they continued the transition to digital.

Nick Danford

Nick Danford has worked in sales and marketing in Google’s Global Business Organization since 2011. Specializing in agency support and Small & Medium-size Business (SMB), Nick has driven campaign success and crafted AdWords solutions with some of his department’s most strategic, digital agencies. Other highlights include executing an advertiser’s online marketing launch that produced a top-five Most Watched Ad on YouTube in 2013, onboarding French-speaking new business in Canada, and structuring a global customer marketing incentive strategy for Google Partners at Google’s EMEA headquarters in Dublin, Ireland.

Nick holds a B.A. from Brown University in Political Economy and Development and has studied at the Université de Paris. He is also passionate about contemporary and classical dance, Californian food & wine, and all things San Francisco, the city he’s called home since 2006.

Chad Hallert

Chad Hallert brings nearly two decades of digital marketing leadership experience to his role as vice president of performance marketing at Noble Studios. The winner of BrightEdge’s 2019 Technical SEO Award lives and breathes Noble’s unique creative digital performance model.

Chad uses his expertise in digital marketing, analytics and optimization to oversee the performance marketing team. He works with global brands such as Autodesk, Newport Beach, Renown Health and Tahoe South to maximize the performance and ROI of their digital marketing investments, ensuring client success no matter their KPIs. Chad also takes responsibility for Noble’s technology partnerships with companies such as Google and BrightEdge as well as the agency’s own performance marketing efforts.

Chad has earned Direct Marketing News’ 40 Under 40 Award, been named Technologist of the Year from the Nevada Center for Entrepreneurship and Technology, and made it on the Reno-Tahoe Young Professionals Network’s 20 Under 40 list.

Widely published, Chad has provided expert commentary to Mobile Marketer, Marketing Sherpa, Internet Retailer and Chief Marketer. He has appeared as a featured speaker at the eTourism Summit, the Lyris Future Vision Email Marketing Conference, and NCET’s Tech Bite. He also teaches courses on digital marketing at the University of Nevada, Reno.

Chad holds a master’s degree in internet business systems from Mercy College in Dobbs Ferry, N.Y., a bachelor’s degree in human ecology from the University of Nevada, Reno, and a revenue optimization certification from Cornell University in Ithaca, N.Y.

Rachel Grimm

Rachel Grimm is the Senior Digital Sales Manager at Spectrum Reach. Rachel is an IAB-certified advertising and marketing expert with more than 10 years of experience in diverse industries ranging from gaming to higher education to health care to recruiting.

Rachel has a proven record of success partnering with local and national businesses to develop customized digital strategies.  By leveraging 1st party and 3rd party data and with her renowned hyper-targeted approach, she develops strategies generating profitable results for businesses of all sizes.

Rachel is a highly sought-after event speaker and has participated in Spectrum Reach Driven by Data events and hosted multiple trainings for internal and external customers as well as facilitated the digital lunch & learn in San Luis Obispo, Santa Barbara and Bakersfield in California.

Jarrod Lopiccolo

Co-founder and CEO of Noble Studios Jarrod Lopiccolo has grown the creative digital performance marketing agency from a single-laptop endeavor to an international company serving companies from Tahiti to Las Vegas to the U.K. Noble Studios was founded with a clear mission: “Let’s be better every day.” Jarrod leads with that mission in mind, always inspiring his international team to find new ways to innovate and iterate to make best practices better.

A mentor, father, husband and visionary, Jarrod has led Noble Studios to five consecutive years on Inc. magazine’s 500 | 5000 list of fastest-growing companies in America.  With a passion for creating beautiful human experiences, he’s brought his architectural background into the digital marketing work—bringing the best of the real world into virtual architecture. He’s used these skills with brands like Autodesk, The Islands of Tahiti, Niantic Inc., Adobe, Disney, Visa, Google and more. You can spot him across the room with a craft beer in one hand and a notebook in the other, which is always on hand for sketching and ideas (the good and bad ones).

He has held leadership roles with several non-profit and public-private initiatives in Nevada. He previously served as co-Executive Director of the San Francisco/Silicon Valley Inc. Magazine’s Business Owners Council and was an advisory board member for NCET (Nevada Center for Entrepreneurship & Technology). He also served on the board of the Reno-Tahoe American Marketing Association.

Previous Speaking Appearances:  Destinations International, Social Media Week Bristol, Vision Bristol, eTourism Summit, DMAwest, American Marketing Association, American Advertising Federation, American Institute for Graphic Arts, Public Relations Society of America

Abbi Whitaker

Abbi is the heart, soul and creative engine that drives The Abbi Agency. A veteran of international media campaigns for some of the nation’s largest tourism and business-to-business companies, Abbi innately understands what drives media coverage and has put those skills to work for almost two decades. She has secured feature coverage in the world’s most prestigious publications and television programming—The New York Times, The Wall Street Journal, Forbes, Fortune Small Business and MSNBC—and has the established relationships with influential reporters and writers to show for it.

Abbi draws on her many passions, filling her free time with travel and experiences that inspire and enrich her. She’s a champion of her “Nevada Hot Springs” group and spends her weekends traversing Nevada’s landscape to discover new rejuvenating spots alongside Northern Nevada thinkers, makers, and doers. Among her many passion projects, she has worked with many of Reno’s entrepreneurs to inspire the city’s renaissance.