There are four crucial steps that the marketer, entrepreneur or business owner must take to begin creating meaningful engagement. These steps are: Understand the goals you want to achieve. You can’t create any marketing strategy without clearly stated goals. Research your audience or audiences, specific to your business. Creating your stakeholder list and identifying the […]

by Michael D. Bosma, Principal at CliftonLarsonAllen NCET helps you explore business and technology Generally, the Paycheck Protection Program (PPP) “loan” amount you received was based on 2 ½ months of 2019 W-2 salary with no employee with more than an annualized income of $100,000.  The funds were to be used for payroll, mortgage interest, […]

by Peter Williamson, Business Coach and Certified Exit Planner A quick recap on our progress toward starting your business: You’ve covered Company Description, Market Analysis and Competitive Analysis.  Well done!  Now it’s time to think about Management and Organization.  One of the key things here is to first think through HOW you will deliver your […]

by Marcia O’Malley, Founder and Video Content Creator at Mindful Media Services I’ve become a true Zoombie! How about you? Over the last few months, I’ve attended, hosted and managed more Zoom meetings and events than I can count. Who would have imaged such a scene? Our new virtual reality begs us to step up […]

by Antonio A. Rucci, retired Counterintelligence Special Agent and U.S. Army Warrant Officer Businesses of all sizes are transitioning their workforces from their “Work-From-Home” (WFH) models, back to the physical office but many are opting to continue to allow their employees to work remotely, re-architecting their entire security strategy along the way. In doing so, […]

by Gary Micander, Chief Technical Officer for Sierra Computer Group Many more of us work from home now, and for many, that may be the new normal. The bad news for end users and employers is that each remote connection to the office represents another opening in the network and another potential security vulnerability. We’ve […]

by Milena Regos, co-founder of the Unhustle® Movement Lacking focus? Low on motivation? Too many distractions at home to be able to get anything done? Are your work-life boundaries getting blurrier by the day? You’re not alone. According to a survey by Thrive Global: “Ninety-six percent of companies now say their productivity has been affected […]

Veronica Frenkel, President of Pathways Consulting We all know those amazing communicators who are able to get their colleagues to hear and support their ideas, motivate others to think or act differently, and inspire positive change.  When they speak, others listen… and agree! How do they do it?  The most successful leaders have mastered the […]

by Dr. Marie Gibson, owner of Gibson & Associates As more business owners work from home and ask their employees to work remotely as well, they’re wrestling with how to adapt their accounting software to meet their changing needs.  Should they continue to use QuickBooks Desktop (QBDT) or should they instead adopt QuickBooks Online (QBO), […]