A Fortune 500 company with more than 20,000 employees worldwide, Arrow Electronics guides innovation forward for more than 200,000 leading technology manufacturers and service providers. With 2018 sales of $30 billion, Arrow develops technology solutions that improve business and daily life.
As a graphic designer, you are an entrusted keeper of brand image. Your work should embody perfection in terms of your client’s business identity, messaging, and overall vision. The following 6 tips have been cultivated through many years of experience, through learning what NOT to do, and through the relationships built upon making clients happy.
In this day and age, data is everywhere, even when we are unaware of it. Because of this data, we have come to expect personalized coupons from our local grocery store and valuable content in our social media feeds. This personalization stems from data collected through countless touch points in our lives.
With all the software tools, technology experts, and data available to businesses today, why do 90% of all projects fail? Why do 75% of venture-backed startups with the best-of-the-best ideas fail? Volumes have been written on this topic suggesting various reasons and solutions. Fundamentally, the real reason for failure is a lack of focus. The solution? Systems thinking.
At Lincoln Electric Cutting Systems, ideas come to life from the white-hot forge of a plasma cutting table. The company, which produces products such as Torchmate and Vernon Tool, is a leader in the design, development, and manufacture of arc welding products, robotic arc-welding systems, plasma, and oxyfuel cutting equipment.
A strategic marketing approach focused on valuable content to attract an audience, seems easy enough, right? Well, what happens if your current content marketing efforts are growing stagnant? Considering an audio content strategy might be the next step.
Whether your social media strategy is to increase brand awareness, inform potential customers of your services, build your audience, or to generate sales leads, you need to organize your efforts to maximize your results. You wouldn’t plan a big family vacation around the world without creating an itinerary, would you?