In business, introverted leaders are often closeted. They don’t own their introversion, instead exhausting themselves (and likely frustrating their extroverted peers) by pretending to be something they’re not. Because the bottom line is this: Extroverts are predominantly favored as leaders in business. According to Jonathan Rauch in an analysis in The Atlantic: “In our extrovertist society, being outgoing is considered normal and therefore desirable, a mark of happiness, confidence, leadership.” He goes on to describe introverts as associated with words that “suggest emotional parsimony and smallness of personality.” (Not exactly how one wants to be viewed in business, right?)
NCET Biz Tips: Optimizing Your Website for Voice Search
How many times have you been out to lunch and heard someone one table over asking Apple’s voice assistant, Siri, a question? In my experience – many times – and we’ll soon see voice search become more prevalent in the months and years to come. Knowing that 60% of search is already being done on mobile devices, it’s easy to imagine just how quickly people could come to favor the ease of voice search over typing. So although you might already have an SEO strategy and a content marketing strategy, it’s time to adjust your course and think like Siri and Alexa would. Here are a few tips on how to get your website optimized for voice search.
NCET Biz Tips: Tell Your Story with Native Advertising
With the daily inundation of advertisements in all directions, we are actively dodging, sidestepping and evading all manner of solicitation. Gradually, advertisers have infiltrated every trending medium from streaming television to social media and are continually working to reach us where we don’t want to be reached. Native Advertising is a budding medium that solves the problem of invasive advertising.
NCET Biz Tips: Nevada National Guard protects communities close and far from home with specialized technologies
Though members of the Nevada National Guard in Reno may come from northern Nevada, they respond to emergencies around the U.S. and its territories. And, often, they do it with specialized, life-saving technologies that are housed right here in northern Nevada.
NCET Biz Tips: WNC’s Industrial Technology Lab trains pipeline of students for advanced manufacturing careers
It’s hard to keep your hands to yourself in Western Nevada College’s Industrial Technology Lab. Spread out over multiple rooms in the Reynolds Center, the lab holds every piece of equipment a student would need to learn and experience to work in industrial technology.
NCET Biz Tips: Basic principles of effective graphic design
Whether it’s designing your company logo, a website, an advertisement, a sales presentation, or just a banner at your kid’s baseball field—you might have to work with a graphic designer to get the job done. (NOTE: please use a professional graphic designer, not just a friend that says, “Dude, I know Photoshop, I can totally make you a business card!) Let me help you understand some basic principles of graphic design which can help you more effectively work with a designer to best accomplish your needs.
NCET Biz Tips: How Conflicting Regulations Effect Marijuana Marketing
At 12:01 AM on July 1, 2017, the doors of several marijuana dispensaries opened to eager patrons both novice and experienced, yet excited, to legally purchase cannabis in Nevada. Since then, local dispensaries have tried their hand at clever and innovative marketing tactics aimed at recruiting individuals from a variety of demographics.