In this day and age, data is everywhere, even when we are unaware of it. Because of this data, we have come to expect personalized coupons from our local grocery store and valuable content in our social media feeds. This personalization stems from data collected through countless touch points in our lives.
With all the software tools, technology experts, and data available to businesses today, why do 90% of all projects fail? Why do 75% of venture-backed startups with the best-of-the-best ideas fail? Volumes have been written on this topic suggesting various reasons and solutions. Fundamentally, the real reason for failure is a lack of focus. The solution? Systems thinking.
At Lincoln Electric Cutting Systems, ideas come to life from the white-hot forge of a plasma cutting table. The company, which produces products such as Torchmate and Vernon Tool, is a leader in the design, development, and manufacture of arc welding products, robotic arc-welding systems, plasma, and oxyfuel cutting equipment.
A strategic marketing approach focused on valuable content to attract an audience, seems easy enough, right? Well, what happens if your current content marketing efforts are growing stagnant? Considering an audio content strategy might be the next step.
Whether your social media strategy is to increase brand awareness, inform potential customers of your services, build your audience, or to generate sales leads, you need to organize your efforts to maximize your results. You wouldn’t plan a big family vacation around the world without creating an itinerary, would you?
Ethical behavior in social-media marketing is rooted in exactly the same practices as any ethical behavior in life. Ethical people tell the truth. Ethical people make good on their promises. Ethical people don’t seek to deceive. Ethical people value their reputations above all else.
Are you a Baby Boomer who wants to talk to your adult kids about getting older but don’t know where to begin? You’re not alone. Perhaps you’re a Gen-X’er curious about your parent’s future but find it hard to broach the subject? You’re also not alone.