Because of changes to Facebook’s algorithm this year, regular posting to your company’s page probably isn’t getting the return you once enjoyed. This means loyal customers likely aren’t seeing your posts, and potential customers have fewer opportunities to discover you. The way to get content in front of Facebook audiences now is buying ads, and luckily Facebook makes this very easy and inexpensive — you can spend as little as $1/ad.
Praising millennials for how they think and the ideas they bring to the table
Since millennials are loosely defined as those born between 1982 and 2004, I’m nowhere near being one. But I love the way they think and the ideas they bring to the table — including avocado toast. In broad strokes, here are just a few ways I see millennials improving the workplace.
NCET Biz Tips: Robotics, bioscience, advanced manufacturing and entrepreneurship
Robots navigate obstacle courses and autonomous vehicles learn how to drive at the Nevada Center for Applied Research at the University of Nevada, Reno. And, that’s what’s happening in only one room of the three-story building. On the other floors, startups and other companies can access the physical and intellectual assets of the university to do groundbreaking research and create life-saving innovations.
NCET Biz Tips: E-Newsletters Can Make You Serious Bank
The goal of e-newsletters is often that: connecting with your audience in a way that is engaging, leaves an impression, reminds them of who you are, that you’re out there and ready to take on clients. And that engagement can lead to significant ROI. How do you execute an e-newsletter strategy? I’m not going to go over logistics here — like picking a platform, scheduling, tracking, etc. — but instead, let’s talk about three content takeaways.
NCET Biz Tips: Internet Privacy: How to protect your office and business
In last month’s column I looked at how you can protect your privacy and your personal information at home and in your home office. This month, we’ll take a look at the steps you can take to protect your Internet privacy at the office or in your business. To learn more, we asked the advice of three of Northern Nevada’s top Internet privacy experts.
NCET Biz Tips: Can Your Genius Harm Your Organization?
Many leaders rise to success by solving complex problems; putting knowledge into action. Sometimes that strength can become a glaring weakness. When we’re recognized for a strength, our tendency is to use it – again and again. It feels good and gives us confidence. That may not seem problematic. After all, you get paid to find solutions to challenges. But does the intelligence in your organization flow only from you to others?
NCET Biz Tips: The underrated blockchain technology explained
We have all heard of bitcoin, because bitcoin is sexy. The blockchain technology behind bitcoin, however, has the potential to streamline and automate hundreds of unsexy processes we use every day. Blockchain is not about money, even though this is the technology underlying cryptocurrencies, and it is not fundamentally about replacing governments with private, decentralized systems. It’s about trust.