The Internet and mobile device technology is truly amazing in how it enables people to communicate, learn, share and work. It also sometimes enables people to walk off the end of piers. Ahh yes, tech giveth and tech taketh away. Concerned that children are forgetting how to interact with one another in the real world? What about you?
NCET Biz Tips: Explore Reno’s tightest community at the Pennington Health Science Center
Where can you find a bedroom, bathroom, kitchen, radiology lab, veterinary clinic and an emergency room in one building? At the William N. Pennington Health Science Center. There, students learn how to deal with real-life health science scenarios in a variety of hands-on laboratories.
NCET Biz Tips: Why Great Branding Matters
I often meet a new business and one of the first things we discuss is creating a brand. People assume that a brand is just a fancy logo. It’s not. I’m here to tell you that a well thought-out brand that stands the test of time will make you more money than that logo you paid someone on Fiverr to create. What is branding? Good question.
NCET Biz Tips: Creating a Framework for Business Success
Business success is often measured by size attributes: revenue, number of employees, geographic coverage, growth rates etc. But these measures don’t reflect the functional development of the business – in other words, just how strong is the business, really? Is it able to grow sustainably? Are there opportunities to execute more profitably? Are there critical dependencies that are risks or limitations for the business? Answering these questions requires a framework for thinking about how a business is actually doing, such as this 6-level model.
NCET Biz Tips: Marijuana Marketing and Brand Perception
The cannabis industry is one marked with innovations throughout its product cycle; the marketing efforts behind this expanding industry are no exception. In large part due to regulatory constraints, those who take on the daunting task of effectively marketing a federally illegal drug have their work cut out for them.
NCET Biz Tips: Dragonfly shows how business-plan competitions create jobs
For more than a decade, Northern Nevada entrepreneurs and collegians have competed in business-plan competitions— and the results are beginning to show up in the region’s economy. Take a look at Dragonfly Energy. It’s a fast-growing young company in Reno that developed a strong name for itself as a manufacturer of lithium-ion batteries for RVs, boats and off-grid applications.
NCET Biz Tips: Mindfulness as a Leadership Tool
I frequently lead workshops on leadership for the client companies I work with. And each time I do, I have the pleasure of introducing many of them to one of the most important leadership tools I’ve discovered; one that has had immeasurable impact on my own life and leadership: Mindfulness.