When most people hear the term ‘elevator pitch,’ they think they have at least 30 seconds, maybe more, to showcase who they are and what they do. But they’re wrong. The truth is, humans have short attention spans that are easily distracted. This means it’s time to significantly cut down your elevator pitch. Here’s exactly how to craft a stand-out and memorable elevator pitch to grab attention and avoid dragging past the eight-second mark.
On March 1, the IRS released Notice 2021-20 providing guidance on the employee retention credit (ERC). While a significant portion of the Notice formalizes previously released frequently asked questions, the Notice also provides new guidance on several important areas, including the interaction of the ERC with the Paycheck Protection Program (PPP) .
To give people a needed temporary financial boost, the Coronavirus, Aid, Relief and Economic Security Act allowed employers to defer payment of the employer’s share of Social Security tax. Employers must pay back these deferred taxes by their applicable dates.
Repayment of the employee’s portion of the deferral started January 1, 2021 and will continue through December 31, 2021.
Consumers and marketers alike have noticed a significant upward trend in video content over the last few years, but what does this trend look like practically? A recent report by Hubspot sheds light on some key figures: 85% of business people use video as a marketing tool, up from 61% just five years ago. Perhaps the most important stat for marketers, though, is that 99% of those that use video content do so again the following year. Once video is deployed, the results speak for themselves.
COVID 19 has forced many nonprofit organizations to move their events – including major annual fundraisers – online. This week’s NCET Biz Tips presents a case study by Cinammon Davies exploring how “Soroptimist International of Truckee Meadows” very successfully moved its annual fundraiser online.
Soroptimist International of Truckee Meadows is a Northern Nevada nonprofit whose mission is to improve the lives of women and girls in our community from a hyper local to global scale. Like many nonprofits, they were forced to rethink how they would engage the community to inspire financial support to help them further their passion projects while respecting the need for social distancing and meeting attendance limits. This is how they made the choice to engage in their first online auction and this is their experience.
Overnight, the COVID-19 pandemic redefined what it means to “go to work.” Millions of workers around the world traded their conference room meetings and office commutes for video calls and a spot on the couch. Masks became the new uniform and hygiene hypervigilance the new mandate.
Midday on a Tuesday and Heather Zikas was cleaning up, among other chores, and also milling some flour, which is a perfectly normal thing to do at the Zikas household in Lake Tahoe.
Zikas is the founder and owner of a bakery service called Tahoe Bread Company. She used to bake sourdough bread in her kitchen oven. She said could make about three loaves at a time, but that wasn’t nearly enough to keep up with demand as word spread about her bread.
It’s hard to feel like the epitome of mental toughness when you’re sitting on the couch in your pajamas for the 250th day in a row armed with nothing but a laptop and a coffee-stained pile of papers.
Working from home can feel a bit liberating while also a bit mundane. And over time, every day might blend together when your only coworker is your cat.
For individuals who live alone, remote work can be quite isolating. No matter how many Zoom meetings you might have, staring at people through a screen might make you feel more disconnected than ever.
As business owners and leaders within our organizations, we wear many hats. We have to be in so many places at once yet fully present in all. We have to provide answers, and ones that work for everyone. We have to bring joy, and bring hard truths. The list goes on and on.
While it can seem almost impossible to add another thing to your plate, Karyn Jensen shares the simple things you can do more often, that will bring balance to your business function and to the way you lead.