Should I change my event to a virtual one? Should I hire a salesperson? NCET’s panel of business and technology experts answer your questions in our monthly column.
Peter Williamson has been re-elected to the board of directors of NCET, a member-supported non-profit that produces educational and networking events to help people explore businesses and technology. He has served eight years on the NCET board and is the longest-serving volunteer director of the organization.
Williamson, re-elected as vice president of Tech Wednesdays, has worked for 15 years as an ActionCOACH business coach in Reno. He is also a Certified Exit Planner (CExP) with the Business Exit Institute, helping business owners plan their exit from their businesses.
Each previous article in this series provided the groundwork for this MONEY conversation. And, yes…that’s exactly what financial projections are!
Once you’ve created your general business plan, you can then start attaching dollars to your planning decisions. We’d like to have a solid understanding of our business plan so that we can estimate startup costs, know how to project (budget) the revenues associated with the expenses of running the business, and know how much money we’ll need to start the business.
While everything about 2020 has shifted, the importance of showing gratitude has not changed as we approach the holidays. In fact, companies lucky enough to ride out the storms of COVID-19 are realizing their clients and their team members deserve care and gratitude even more so than in years past.
And while it can certainly be daunting trying to find ways to plan for everyone your company needs to recognize, there’s a blend of gift giving classics and new, unique offerings guaranteed to bring about smiles at your upcoming virtual holiday party.
Reflecting on February and March of this year, at the outset of the pandemic, countless businesses great and small paused their existing marketing campaigns. Whether these campaigns were promoting upcoming events, new business launches, or semi-annual sales, many became virtually irrelevant and, in some cases borderline insensitive almost instantaneously.
Marketing teams across the country and seemingly, the world sat down to analyze their present strategies on a granular level. There was a historical, widespread urgency to determine which, if any, sales pursuits were essential and/or ethical enough to warrant advertising spends and solicitations during a time of crisis.
WHEN MACK Truck’s press people invited me to drive their electric trash truck at its headquarters in Greensboro, N.C., I was just so there. The very phrase sounded magical. Electric Trash Truck could be the name of my ’60s art-rock band. They also offered to let me use the side-loader’s grabber arm to fling bins into the air. It’s harder than it looks.
With no engine rumble or barking brakes, Mack’s LR Electric rolls like a mute-button version of its diesel equivalent.
For decades, Jon Whipple and Darrel Weaver spent their professional lives climbing the corporate ladder into executive roles, where their work settings ranged from big offices to bigger conference rooms.
These days, however, if you’re looking for Whipple and Weaver, you won’t find them in any office — at home or otherwise — or wearing any business attire.
Well-managed companies who are growing and reaching for that next level often find themselves stretched thin financially as they wait for customers to pay them, and they turn to their banker for a line of credit. Often, a line of credit is precisely the right tool to help managers keep a business running smoothly even when payments are bumpy. But not always. Used incorrectly, a business line of credit can result in sleepless nights for a business owner.
Digital marketing has come to the forefront as one of the chief disciplines in communications practice. That makes sense when we consider that digital citizenship is up. A whopping 96 percent of American adults now claim to carry a mobile device, and the lines between “digital” and “in-person” life are blurred to the point of being nearly indistinguishable.