NCET Biz Bite – Facebook Ads not working? Let’s troubleshoot! – Oct 24

October 24, 11 am – 1:00 pm

Facebook Ads not working? Let’s troubleshoot!

Are you advertising on Facebook? Ads on the world’s biggest social network are attractive because of their low barrier of entry and potential effectiveness to reach new customers, but what if your Facebook ads aren’t working? On October 24th, Sierra Nevada Media Group’s Caren Roblin and Brook Bentley will take a look at common missteps and best practices in the world of Facebook advertising.

With Facebook and Google dominating the online advertising spend in this country, significantly more is being spent on Facebook ads each year. Don’t burn money on this platform when you don’t have to.

Paid Facebook advertisements are important for businesses because they allow you to target a specific audience. Facebook says that targeted campaigns are about 90% accurate. Whether a business wants to target a completely new audience or an audience similar to its current audience, Facebook is flexible, but it can get complicated.

Here’s what to expect from this Biz Bite:

1) An overview of what Facebook ads are and why they matter.
2) An at-a-glance look at the latest ad guidelines from Facebook itself.
3) Learn common mistakes that happen with Facebook ads and how to avoid them.
4) Leave with a handful of best practices you can immediately start doing.
5) Q&A with two local social media experts.

Come for the lunch and stay for the discussion on how to create more effective Facebook ads for your business, with a handful of suggestions to try as soon as you reach a computer.

NCET members may bring an unlimited number of guests at member prices. Join before you RSVP for this event and your savings will pay for some of all of your membership!  Join NCET now and save.

Register Now

Wednesday, October 24, 2018 – 11 am > 1 pm

$27 – NCET members
$37 – non-members
Tables for 8 – includes premium location at front of room, table signage, and recognition from the podium during luncheon.

$216 – NCET members
$296 – non-members
All NCET luncheon events must be paid for in advance.  Unpaid reservations will be cancelled automatically.

NCET events have been selling out! RSVP early so you don’t miss this great event.

The Fine Print:

  • Advance reservations required. RSVP by 5 pm on Tuesday, October 23.  (Sorry, walk-ins not available)
  • No-shows will be charged the full amount of the reservation unless cancelled at least 48 hours before the event
  • NCET members receive substantial discounts on NCET events. Your membership pays for itself quickly. Join NCET now and save!


Atlantis Casino Resort Spa
3800 S. Virginia Street
Reno NV 89502 (map)

About Our Speakers

A regional expert in social media, Caren Roblin is Sierra Nevada Media Group’s director of content. She works with several newsrooms around Northern Nevada on social media best practices, transitioning into a “newsroom of the future” mindset and the creation of new online products, such as FoodLore. Prior to SNMG, Caren worked in several positions at the Reno Gazette-Journal over 11 years, including audience analyst, digital editor and social media manager. She serves on the Reynolds School of Journalism Dean’s Advisory Council at the University of Nevada, Reno, and regularly mentors journalism students.

As both the product manager of Everything Nevada and the social media and content manager for Sierra Nevada Media Group, Brook Bentley focuses on communication and the value of a digital and social presence for a business.

The creativity and innovation that comes with working on social media and digital products keeps Brook observant of an ever-growing and changing environment.

As Brook furthers her development and understanding of the value for a business to be present on digital and social platforms, she also has developed an understanding of both B2B and B2C communication. In addition, she is working on her MBA at the University of Nevada, Reno and will graduate this spring.

For more information, contact NCET at (775) 453-0130 or

NCET Biz Bite Sponsorship Opportunities

NCET provides a wide range of display tables and sponsorship opportunities to promote your businesses.  For more information, visit or contact Dave Archer at (775) 315-7635 or


Videography Courtesy of

Photography Courtesy of


Frank Haxton

Debbie McCarthy