By Steve Cerocke
Since I am on a roll, here are my prognostications for 2015.
This one is easy. The diversification of the Northern Nevada business community will gain steam with more startups and relocations of technology related manufacturing, service and development organizations focusing on the region. All of the major announcements of last year including Tesla, drones and entrepreneurial growth have created a momentum that will change the landscape of Northern Nevada.
From a pure technology perspective it is easy to see that the evolution in cloud services, mobility solutions and personal applications will continue to accelerate. The real challenge is how you will leverage these services to change and mature your business to take advantage of the growth and diversification that is occurring.
The most successful businesses that we work with are taking advantage of technological developments to control costs, increase capabilities and attract new employees and clients. Doing things the way you have done them the last 5, 10 or 20 years will put you at a disadvantage in the new economy and in the diversification that is occurring.
Since this column focuses on technology I would suggest that your 2015 wishes and resolutions include at least some business and personal emphasis on technology growth and development. Expecting to grow your business in 2015 without a technology plan is not a good idea. Your competition is figuring out how to use technology to be more productive, market more effectively and manage data in new ways.
Every business analyst expects the biggest challenge we will all face is access to human resources. With unemployment falling and a shortage in trained talent, now is the time to be thinking about how to attract, develop and retain a new generation of employees. From a technology perspective, this generation of workers will demand access to the best digital tools and will look for employment in organizations that have a vision for how they can grow, develop new skills and quickly advance.
Social networking, web marketing and digital communications are important strategic tools for increasing your marketing and communications. However, don’t forget the human aspect of social networking.
At the beginning of last year I made a commitment to be more invested in human networking by attending local events and joining networking and peer groups. That, coupled with our annual community giving campaign, provided new opportunities to grow my personal network and uplift our community.
Make a point to get out from behind your computer screen and interact with employees, clients and peers, you might be surprised at what you can learn, share and contribute.
I will repeat it again this year, 2015 will be a year of regional business and technology growth that will drive diversification and create new opportunities for businesses, employees and entrepreneurs.
Steve Cerocke, founder/president of IQ Systems Inc., can be reached at 775-352-2301, ext. 1001, or firstname.lastname@example.org.