Apple Inc. has plans to build a 350-acre data center east of Sparks to house its iCloud and iTunes services as well as a business and purchasing center in downtown Reno, as part of a $1 billion investment the company plans to make in Northern Nevada over the next 10 years.
The news broke Tuesday morning when city and county officials posted staff reports online detailing the deal called “Project Jonathan,” which had been kept under wraps for months despite rumors among local officials — not surprising given Apple’s secretive reputation and the scope of the potential deal for local and state economic development officials.
Greg Ferraro, who runs a statewide public affairs and relations firm that is representing Apple, told Washoe County commissioners on Tuesday: “This is the most significant economic news we’ve had in our region in over 15 years.”
To attract Apple to the Silver State, local and state government officials are in the process of approving a series of tax cuts for the company that will amount to $89 million over the next decade, effectively reducing Apple’s tax burden by 79 percent, according to an analysis of the project by Phoenix-based Applied Economics. About 82 percent of those tax breaks will come from local governments, including Reno, Washoe County and the Washoe County School District. The rest comes from the state.
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