by Melissa Sweat, Out&About Marketing
In researching this article, I was shocked at how many travel and tourism websites lack a simple blog and consistently updated content. So before we begin, ask yourself: does your travel or tourism website have a blog and is it easy to find on your site? Are you updating it regularly or is the last post circa 2012?
Well, now’s time to start blogging for your travel or tourism business—and start incorporating consistent blogging and content marketing into your online marketing plan.
Why blogging, you ask?
How are customers finding you? Are you spending heavily on online ads and pay-per-click campaigns when you could be enticing travelers/customers through excellent posts and articles? Are you creating a brand and business that people love because you produce inspiring, share-worthy content? Or are you still just advertising?
Creating great content is where the game changes. And a vibrant, exciting, and relevant blog can be the marketing hub of your travel or tourism business that keeps the love alive—and the customers coming back for more.
Here are eight best blogging practices for your travel or tourism blog, as well as eight blogs to look to that are doing it right:
1. Hook ‘em with one helluva headline.
The headline should answer, what’s in this for me? What will I get by reading your post? Joy? Information? A deal? A great story to share with my friends and loved ones? One tactic: tell the good news up front, right there in the headline. Or try teasing the reader with the promise to reveal some secrets (“Discover 5 Gorgeous, Off-the-Beaten-Path Trails of Gold Country.”)
Don’t be boring. Do use alliteration, a pun, alluring word choices, or a clever turn of phrase. Use numbered lists, or a pop culture reference: “6 Reasons Why The Duchess of Cambridge Would Stay Here—And You Would Too!”
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