In the growing world of digital marketing and sales, social commerce is becoming critical to the success of consumer-driven companies. Social commerce is fueled by a variety of online sale efforts, including endorsements, reviews, referrals, discounts and sales on different social networks. These are combined to drive online sales and engagement with different audiences.
As you dive in, keep these things in mind to create the best results.
1. Encourage offer sharing
According to a report released by Offerpop, offers shared by trusted advocates will cause 4-10 times more conversions than offers that are shared by the brands themselves. In other words, your online audience will be more willing to act if someone they trust tells them to do so. Encouraging your audience and loyal customers to share your offers with their friends will gain traction and boost your performance.
2. Engage your audience
We’ve heard it before, and we’ll hear it again: engaging your audience online is the best way to promote your brand, and in turn, increase social commerce. Make your audience feel like they are a part of the conversation through user-generated content and other forms of interaction. This can mean anything from having your audience post photos with a certain hashtag to creating a call to action for post comments – get creative with it!
3. Generate customer reviews
In the same report by Offerpop, it is reported that customer reviews generate a 74% increase in product conversion. This means that by encouraging your audience to share their experiences with your product or service, you will increase your overall success. How do you do this? Ask your target to become a part of the conversation and share their stories via relevant social platforms: Yelp, Facebook, Foursquare, or anywhere else that matters to your brand.
4. Create content that sparks loyalty
5. Remember, it’s a process
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