By Caren Roblin – Northern Nevada Business View
By now, most business owners have at least dabbled in Facebook advertising. Facebook still is the No. 1 social media platform by sheer audience size, after all.
And whether the results weren’t what you hoped for (and you stopped) or you’re still hesitant to jump in, here are three reasons why Facebook advertising should be part of your monthly advertising budget.
(And no, I do not work for Facebook, but I have written about ways to troubleshoot your Facebook ads before.)
1. THE ALGORITHM CHANGE HAS DROPPED ORGANIC REACH
In January, Facebook CEO Mark Zuckerberg announced that the platform’s news feed would prioritize posts from friends over page posts in an attempt to provide users with a better experience.
And marketers around the world all had a collective heart attack, as this also meant that posts from Facebook pages would continue to decline in reach (i.e. effectiveness).
Eight months later, page posts aren’t reaching the same number of people they used to even if you are sticking with all the best practices.
In fact, Facebook referral traffic has dropped about 40 percent across the board since the algorithm change was made, according to Chartbeat.
That leads to the fact that if organic traffic is no longer what it used to be, then we have to pay for it.
2. YOU CAN REACH BEYOND THE EXISTING FOLLOWERS OF YOUR FACEBOOK PAGE
3. THE ADVERTISING TOOL ITSELF IS FREE TO USE
Read the full article at nnbusinessview.com.
Caren Roblin is Director of Content at Sierra Nevada Media Group, which publishes the Northern Nevada Business View. You can contact her at firstname.lastname@example.org. Caren and her colleague, Brook Bentley (Sierra Nevada Media Group’s social media and content manager), will be speaking at the NCET Biz Bite luncheon on Oct. 24 at the Atlantis Casino Resort Spa. Reserve your seat on the NCET website.