These, in no particular order, are my favorite marketing blogs, and 10 that I believe deserve a lot more love and recognition from the marketing community.
1. Mark Schaefer’s Businesses Grow: Thought-provoking marketing reads
Mark Schaefer (pictured) is no small fish in the marketing world. He has a continuous stream of fantastic articles that are all fresh, thought-provoking and often based on Mark’s experience with massive brands.
Posts here range from list-based articles on things you can do to be a better marketer to trends you should be focusing on, to 200 word short-snippets about Mark’s conversation with someone in the industry who challenged his beliefs.
2. Jon Loomer: Deep data on Facebook advertising
Jon Loomer is a Facebook ad expert. And that’s an understatement.
The best thing about Jon’s Facebook advertising blog is that he’s always happy to share numbers. Dollar values. Most marketing blogs talk about how you should spend your money, how you should segment your audience, what you should do with your Facebook ad sets and what the best practices are.
But Jon, in addition to doing all of that, literally puts his money where his mouth is and tests out his recommendations and shares the Facebook ad reports.
3. AdWeek’s SocialTimes: Top industry news
When I was thinking about putting together this list, I had both InsideFacebook and AllFacebook listed here. David Cohen and Justin Lafferty have combined these two blogs into the SocialTimes section of AdWeek.
Most of the posts here aren’t “thought-leadership” articles, but are in fact news-based articles, with a mix of the top news from around the industry thrown in for good measure.
4. eConsultancy: Data-driven and actionable
eConsultancy has a ton of data-driven posts and example-driven posts. The majority of what they post is actionable and rooted in the real world, giving you examples of what other brands and companies are doing to supercharge their marketing.
5. eMarketer: Data, data and more data
eMarketer is my no-nonsense data reporting pal. Don’t expect these posts to contain analysis and interpretation, because you’ll seldom find that. They report the data to you, and that’s all that matters.
6. Stone Temple Consulting: Business-ready SEO advice
But more love should be given to Stone Temple Consulting’s blog, a firm that has been providing SEO Consulting Services for 10+ years. Spearheaded by Eric Enge and Mark Traphagen, Stone Temple Consulting has a weekly flow of great content centered mostly around SEO.
The thing I like the most about Stone Temple’s blog is that they provide straight advice about SEO in a very “business-ready” manner.
7. Socialbakers: Social media analytics experts
With an absolute trove of data and possibly the largest collection of social media analytics on the planet, Socialbakers shares some incredibly useful content on their blog.
Social marketing, or any other marketing for that matter – eventually comes down to the cold hard numbers.
And Socialbakers gives you the numbers. With monthly reports on Instagram and Facebook, they tell you which brands are performing the best on these platforms and what strategies they’re using.
8. GlobalWebIndex: Trends and demographic data
Do you like trends? You’ll love GlobalWebIndex.
There was a time when I would share almost every single chart GlobalWebIndex released on my LinkedIn and Google+ streams. I would always get incredible interaction on them, lots of questions and a lot of discussion.
If you talk about the right metrics, you get the right response. And GlobalWebIndex does a great job of talking about the right metrics and the right figures.
9. Shopify’s Blog: E-commerce optimization
An e-commerce web solution, Shopify takes its content marketing incredibly seriously and has worked hard to build a community of e-commerce marketers.
I first came across a piece of content from Shopify when they broke down visitors by social media network and showed which ones bought more. My jaw dropped. It was by far one of the most insightful and useful pieces of content I had seen that year.
Shopify’s regular content focuses on optimization of e-commerce platforms for better conversion rates, but they build a great amount of content around larger topics, such as cashing in on major customer trends, analyzing buying behavior, and creating the right images to inspire people to buy and showcase your products.
10. ConversionXL: Advanced testing and optimization
Initially, ConversionXL was the place I used to go to tell myself that there are far too many marketers out there who will always be better than I am. And that’s the challenge.
ConversionXL tends to be a little “heavy” for some users because the content dives into deep analytics, testing and conversion. It’s not for the faint of heart.