PR writing is simple. Factual. Thought provoking. Concentrated. Intentional. Active. Listen, writer-of-long-sentences-and-big-words: Journalists don’t have time. YOU don’t have time. Here are five tips to PR writing. (And life).
When writing a press release, it’s important to keep in mind the do’s and don’ts. After all, they can make all the difference in whether or not that busy reporter you’re targeting narrows in on your blood and sweat or simply tosses it in the virtual trashcan. To help keep you on track, we’ve compiled the top surefire ways to catch the eye and prevent immediate deletion.