Why should you attend your trade organization’s events? For the amazing chicken lunches, obviously. If that’s not enough, how about this? If your industry is anything like PR, it’s changing at the speed of light. Things like Facebook and Twitter were not part of our jobs only seven or eight years ago, and now we can’t work without them. I’m guessing technological advances have done the same to your industry.
Social media has been around for nearly two decades, and millions of best practices case studies have been published for small businesses. However, many businesses make the same mistakes time and time again. Are you one of them? End 2016 with some social media reflection and cut out these don’t’s in the New Year.
With 313 million average active monthly users, Twitter can prove extremely beneficial to your business. The social media platform helps businesses expand reach and connect with new and existing customers. In fact, 66 percent of Twitter users have discovered a new small business while using the platform, and 94 percent of users plan to buy a product or service from a small business they follow on Twitter. Here are some tips to help you harness the power of Twitter.
Social media has many platforms and is constantly changing and updating, providing vast opportunities for business owners. Entrepreneurs wear many hats, and relying on experts to keep them current and relevant is a smart practice to keep their businesses thriving, while others try to figure things out alone. How are you keeping current with your social media marketing and branding? Join the Nevada SBDC and the City of Reno in this must-attend presentation.
Now more than ever, we and our employees—team members or cast members if you prefer—cannot afford to sit still with regard to our professional learning. The good news is that we are fortunate to live at a time that affords unprecedented opportunities to learn and grow. Our teams’ skills and connections represent strategic assets worth investing in. This investment increases competence, moral and retention. Learning is not something that stops when we leave the formal educational setting. We should cherish people who value life-long learning.
My journey into social media began in August of 2008, when I joined Twitter, LinkedIn, and Facebook. I wrote the first of my 770 blog posts in March, 2009. Some of you have been at it even longer, but most of us have been active on social media for about eight years. It was a steep curve, but I learned most of the basic operating principles in my first two years of practicing these powerful communication tools. Now we have new platforms like Instagram, Snapchat, and Periscope. While it seems these tools we are using to communicate are changing rapidly, here are a few things that were true in 2008 that I think are still true today.
It’s with good reason that 93 percent of marketers use social media for business — with more than 1.15 billion registered Facebook users and more than 550 million registered Twitter users (and many, many more users across other networks), it just makes sense to reach people through the medium. However, just because marketers are on social media doesn’t necessarily mean they’re using it correctly.