As a small business owner there are many ways to implement limited-intervention automation; simple, small fixes to grease the wheels of human-data interaction. All automation solutions are highly situational, but I think you can complete a successful automation process with these seven essential steps.
Technology today generates and analyzes dizzying “Big Data,” which serves to influence decisions from within Fortune 500 boardrooms all the way down to your own personal purchases. As a small business owner, however, sometimes the basic pieces of information you are expected to digest — things as simple as your website visits or your monthly revenue — can become equally overwhelming without a framework for analysis.
Whether a business is a large company with an existing web presence, or a small business just starting out online, it can be easy to overlook the importance of good product data when beginning an ecommerce expansion. Data? Most businesses expect to consider how the site communicates their value proposition, what calls-to-action will encourage users […]