As a PR professional, it may seem like a large enough task to target an already brand loyal consumer, or disrupt the conversation in a heavily competitive market. But what about when your client’s target customer is another business or organization? Business-to- business public relations focuses on earning measurable results in the form of marketing-qualified leads, new business opportunities and closed deals. Essentially, B2B public relations is about forming lasting relationships between businesses, far beyond any placement or metric.
We don’t have to look far past our smartphones to recognize that a great idea can change the world. But in this digital age, when everyone seems to have an idea, it can be challenging to get a project off the ground. Crowdfunding sites like IndieGogo and Kickstarter popped up to provide a solution, by offering perks to early adopters of technology and products in exchange for funding, and by 2015 the crowdfunding industry was estimated to have generated $34 billion in revenue — a figure that’s projected to grow to $96 billion by 2025.
Social media has been around for nearly two decades, and millions of best practices case studies have been published for small businesses. However, many businesses make the same mistakes time and time again. Are you one of them? End 2016 with some social media reflection and cut out these don’t’s in the New Year.
As the leader of a public relations agency, I’ve seen too many content marketing strategies out there continue to reflect the culture of a 30-minute beer when the market expects a two-minute beer. We’re now more than two decades into the era defined by Apple’s legendary marketing guru, Regis McKenna, as “real-time marketing.”
Sometimes I like to imagine what goes through the mind of a reporter when they open their email at the beginning of the day—there must be an overwhelming amount of story pitch emails waiting to be opened. Meanwhile, at the other end of these emails, are PR professionals hoping to secure awesome coverage for their clients. News circulates quickly, while PR professionals and journalists work hand-in-hand to make sure the right stories are delivered to the right people. But how do you get your pitch, in the midst of hundreds of others, to really stand out?
With most purchases, mobile comes first. Users spend most of their online time on mobile devices, with more than 91 percent of Facebook usage on mobile. This means digital marketers need to consider second screens as primary vehicles when developing websites, social media or email campaigns. Today, social media favors influencers.
Social media users are looking for bite-sized pieces of information that they can process easily as they scroll through their news feed, and it is up to brands to capture the attention of their audiences quickly to make a lasting impression. In the age of GIFs, thumb-stopping videos and a whopping 1.59 billion monthly active Facebook users, the saying “a picture is worth a thousand words” rings more true than ever before. By establishing a cohesive brand image through visual assets you can capture the attention of your audience and make yourself memorable. Use these tips to tell your brand story through visuals.