The public relations industry is ever changing and misunderstood, especially in light of so-called “alternative facts” or horrific policies such as United Airlines’ poor handling of overbooking or campaigns such as Pepsi’s misappropriation of a national racial justice movement to sell a product. Both cases negatively impact each business’ bottom-line and overall consumer confidence. Many confuse PR for “Press Release” – when there is so much more to what PR practitioners do.
It’s a natural impulse: When people are looking for partners on a deal, they seek out people with whom they have a lot in common. For venture investors, though, that kind of familiarity can be costly. Recent research has found that investors are more likely to work together if they share certain traits, including gender, ethnicity and educational and employment history. But doing so often reduces their chances of financial success.
At the heart of both companies’ products is photo-catalytic conversion. That technology relies on a titanium dioxide compound that becomes a highly effective air purification system when it’s exposed to ultraviolet light. Unlike traditional air filters, the technology doesn’t capture pollutants. It destroys them, turning them into water and carbon dioxide.
Kristin McClellan and Kurt Thigpen have been elected to the board of NCET, a member-supported non-profit that produces educational and networking events to help people explore business and technology. “Kristen and Kurt bring impressive skills in digital marketing that will further strengthen the NCET board,” said Dave Archer, its president and chief executive officer. “We deeply appreciate their willingness to serve our organization.”
With global consulting firm Bain and Company forecasting $300 billion in business opportunities by 2020 for the IoT sector, many are looking to expand into the industry. One startup that just moved from California to Reno is hoping to get into the lucrative market by helping aspiring entrepreneurs create products with its prototyping kits and make the transition from concept to market a lot easier. “It’s so hard to design even a tiny circuit,” said Daniel Price, CEO and co-founder of Breadware. “The exciting thing about Breadware is that it’s similar to Wordpress or any other tool that enable people to be more creative without being experts in the basic technology.”
Four decades ago, a new employee likely expected to spend their entire career with the same company. As the years passed, they might rise through the ranks and receive enough on the job training to succeed in their role. Neither employee nor employer gave much thought to continuing an employee’s education. For this generation, there was a social contract between employers and employees. Loyalty was valued, and it went both ways. Companies rewarded longevity and loyalty and employees put company priorities before their own. It was also industry-standard for companies to offer pensions to attract and retain valuable employees.