Now that your business has benefited from incremental growth in sales and product brand awareness in your target markets, it is time to consider where do you go from here? How will you grow your business? One option is to maintain the status quo by conducting business as usual while earning a steady stream of income from your existing customers.
When pitching a client to media, knowing which journalist or editor to pitch is just as important as knowing what to pitch. Thanks to PR and social software such as Cision and Vocus (two companies that recently joined forces), a plethora of media contacts are at our fingertips, but what’s in a name unless you know how to use it? Here are a few quick tips to ensure your message is reaching the right ears.