The public relations industry is ever changing and misunderstood, especially in light of so-called “alternative facts” or horrific policies such as United Airlines’ poor handling of overbooking or campaigns such as Pepsi’s misappropriation of a national racial justice movement to sell a product. Both cases negatively impact each business’ bottom-line and overall consumer confidence. Many confuse PR for “Press Release” – when there is so much more to what PR practitioners do.
What is marketing strategy? In a nutshell, a strategy is a plan that defines the best way to communicate with the people who should receive your message. For Pepsi, part of their strategy may have involved using a trending current event to highlight their product. For Nivea — well, I honestly have no idea what strategy led to “white purity.” I just don’t.
If your strategic plan for growth is up and to the right, you must navigate this trajectory as you market your products/services, hire more staff, and scale your business. These factors along with others will help create the value you want now to achieve the long-term vision for growth. Here are a few tips to consider as you and your team develop and implement your company’s strategic plan.
How can Instagram, Vine and Pinterest integrate visual into your social strategy? Whether you’re already using Instagram, Vine and Pinterest for your business or you are planning to build out your social strategy beyond Facebook and Twitter, here are some best practices to help guide you. We will explore the essential features you need to leverage each platform and boost your online social presence.
It’s with good reason that 93 percent of marketers use social media for business — with more than 1.15 billion registered Facebook users and more than 550 million registered Twitter users (and many, many more users across other networks), it just makes sense to reach people through the medium. However, just because marketers are on social media doesn’t necessarily mean they’re using it correctly.
Growing mid-sized businesses will eventually reach a fork in the road where they have to decide whether to integrate or continue outsourcing. The decision can be difficult. Vertical integration — when a company takes ownership of its supply chain — can give businesses greater control over costs, efficiency and product quality. But continuing to outsource portions of your supply chain allows you to focus on your core business while still relying on trusted business partners.