Your customers are constantly using social media, and their devotion creates an opportunity to provide the kind of exceptional service that builds customers for life. Like any initiative to strengthen profits, effective use of social media for customer service requires strategy, commitment and ongoing attention. But the rewards — higher customer spending, real customer relationships, an inside look at what customers are thinking — make the investment worthwhile. Bain Media estimates that customers increase their spending by 20 to 40 percent with companies that have engaged their customer-service requests on social media.
Creating tactics is always the fun part of marketing — whether it’s the advertisement, social media components, television interview or the promotion, these are the enjoyable tools we enjoy crafting to drive our business forward. However, without a strategy to guide a campaign, they end up being solo components lacking cohesiveness. In marketing, tactics that constantly deliver your message and reinforce your brand are called touch points. Touch points work when they connect to each other like links in a chain, with a common theme and message.
We are consumed with the Internet of Things, abbreviated as the IoT. The next step is the Internet of People (IoP). IoT has taken over significant mind-share and is being used by virtually every sector of technology. Sure, the proliferation of sensors, low cost radio chipsets and software stacks which can be implemented inexpensively are causing a Tsunami of entries into this niche. But be forewarned: Too many people will not use the gadgetry if it is at all necessary to install it with wizards and options.
Social media has been around for nearly two decades, and millions of best practices case studies have been published for small businesses. However, many businesses make the same mistakes time and time again. Are you one of them? End 2016 with some social media reflection and cut out these don’t’s in the New Year.
With 313 million average active monthly users, Twitter can prove extremely beneficial to your business. The social media platform helps businesses expand reach and connect with new and existing customers. In fact, 66 percent of Twitter users have discovered a new small business while using the platform, and 94 percent of users plan to buy a product or service from a small business they follow on Twitter. Here are some tips to help you harness the power of Twitter.