We are consumed with the Internet of Things, abbreviated as the IoT. The next step is the Internet of People (IoP). IoT has taken over significant mind-share and is being used by virtually every sector of technology. Sure, the proliferation of sensors, low cost radio chipsets and software stacks which can be implemented inexpensively are causing a Tsunami of entries into this niche. But be forewarned: Too many people will not use the gadgetry if it is at all necessary to install it with wizards and options.
Social media has been around for nearly two decades, and millions of best practices case studies have been published for small businesses. However, many businesses make the same mistakes time and time again. Are you one of them? End 2016 with some social media reflection and cut out these don’t’s in the New Year.
With 313 million average active monthly users, Twitter can prove extremely beneficial to your business. The social media platform helps businesses expand reach and connect with new and existing customers. In fact, 66 percent of Twitter users have discovered a new small business while using the platform, and 94 percent of users plan to buy a product or service from a small business they follow on Twitter. Here are some tips to help you harness the power of Twitter.
Starting a new business is fun, but it takes careful planning to do it right. Even if you’ve been in business for several years, you may find this information useful. As a marketing consultant, I’ve been able to backtrack and fix some of the foundation issues for small businesses in order to help them grow. Many say they had wished they had called me sooner. My goal with this article is to help shed light on some of the most common mistakes I’ve seen over my 20-year career helping small business owners, and help advise small businesses on how they can avoid them. 1The good news is that small business failure has decreased in 2016 according to Entrepreneur. It claims some of the reasons are smarter small business owners and better business-management technology.
Creating and distributing content is one of main tasks of social media marketing. And it does take a considerable amount of time to do it. Thankfully, there are plenty of tools on the market – some are free and some require payment that can streamline this process very effectively. Below are my top five tools I use every day. All of them have a free starting plan.