Public relations (PR) is far more than just sending a press release. Communicators skate blurred lines between marketers, advertisers, digital divas, community engagers, reputation managers, publicists, brand advisers, social media strategists, and terms we haven’t created yet. Bottom line: in a fast moving entrepreneurial world, the power of PR has never been more relevant.
The “public” techniques inherent to the concept of “public relations” can be used to talk to all of your employees at the same time. They also allow you to communicate the benefits of your product or service to hundreds — if not thousands — of potential clients at once. Strategic public relations tools allow you to directly target specific audiences with specific information.
When pitching a client to media, knowing which journalist or editor to pitch is just as important as knowing what to pitch. Thanks to PR and social software such as Cision and Vocus (two companies that recently joined forces), a plethora of media contacts are at our fingertips, but what’s in a name unless you know how to use it? Here are a few quick tips to ensure your message is reaching the right ears.
The digital revolution has left many under the impression that the written word is dead or dying. But nothing could be further from the truth because in public relations and marketing, content remains king. Business owners, often working with savvy public relations professionals, are finding an even stronger market for their message in a media […]