Digital is kind of a big deal these days. This year, digital advertising spend will surpass television for the first time in history. And by 2021, digital is forecasted to represent a whopping 50 percent of all ad spend, with television down to just 33 percent. While this growth is truly amazing and a great opportunity to acquire more customers, it creates additional pressure for businesses large and small.
With most purchases, mobile comes first. Users spend most of their online time on mobile devices, with more than 91 percent of Facebook usage on mobile. This means digital marketers need to consider second screens as primary vehicles when developing websites, social media or email campaigns. Today, social media favors influencers.
Each year, Google performs an average of 500 updates to its search algorithm. In 2016, Google suggested this number surpassed 1,000. For businesses, this has created both significant risk and opportunity. A major change in search rankings can cost a business significant customers, revenue and profits. Far too often, business owners, marketing departments and web teams feel helpless in defending and improving their search positions. This couldn’t be further from the truth.
How can Instagram, Vine and Pinterest integrate visual into your social strategy? Whether you’re already using Instagram, Vine and Pinterest for your business or you are planning to build out your social strategy beyond Facebook and Twitter, here are some best practices to help guide you. We will explore the essential features you need to leverage each platform and boost your online social presence.
There is one thing that we can count on when it comes to social media – change. Learning how to keep up with it, embrace it and mold your digital content to fit that change is key to leveraging your online social presence. Join us at the May Tech Bite where Kate Sikora, Media Coordinator at Noble Studios, will shed some light on Instagram, Vine, and Pinterest
How we learn, shop and interact with our local communities has been revolutionized by the Internet. Google and Bing, among other search engines, have challenged traditional advertising methods such as billboards and YellowPages. Customers are searching online for your phone number, your business address, as well as reviews of your products and services. So, what do these changes mean for your business?
Email marketing is all about building fulfilling relationships with your subscribers. Like any good relationship, it’s important to have mutual interests. Ask yourself, where do my business’ interests intersect with my subscribers’ needs and wants? Email marketing is excellent for driving sales, retaining clients, increasing brand awareness and boosting website traffic. But you are only likely to be successful if you can answer “what’s in it for them?” If you’re not already using email to generate revenue, you are late to the party.