Your customers are constantly using social media, and their devotion creates an opportunity to provide the kind of exceptional service that builds customers for life. Like any initiative to strengthen profits, effective use of social media for customer service requires strategy, commitment and ongoing attention. But the rewards — higher customer spending, real customer relationships, an inside look at what customers are thinking — make the investment worthwhile. Bain Media estimates that customers increase their spending by 20 to 40 percent with companies that have engaged their customer-service requests on social media.
Steven Gill has been elected vice president of membership administration for NCET, a member-supported non-profit that produces networking events to help individuals and businesses explore and use technology. Rachel Felix, Matt Fisher, Toni Quiruz, Bill Saylor, Chuck Sweeney and Irene Voronel have been re-elected to the board.
Creating tactics is always the fun part of marketing — whether it’s the advertisement, social media components, television interview or the promotion, these are the enjoyable tools we enjoy crafting to drive our business forward. However, without a strategy to guide a campaign, they end up being solo components lacking cohesiveness. In marketing, tactics that constantly deliver your message and reinforce your brand are called touch points. Touch points work when they connect to each other like links in a chain, with a common theme and message.
By all accounts, the tech sector in Northern Nevada is booming and just as the floodgates on our beloved Truckee River are wide open, so are the floodgates on local hiring. Recent reports cite hiring ‘sprees’ and point to a worsening labor crunch. As local businesses replace talent or hire for expansion in our improving economy, having a clear understanding of the talent pool will allow for greater success in filling vacancies.
Once celebrated as a rotating exhibit only to be off to the next great city, the National Automobile Museum, The Harrah Collection, is excited to announce the newest permanent exhibit to hit the space stage in northern Nevada. Nevada Space Center located in the museum, is a world-class experience for all ages teaching STEM-based content via a fusion of physical experiences, state-of- the-art video game technology and simulators, and actual NASA reconnaissance data. Now, the Nevada Space Center is included as part of admission at the National Automobile Museum offering even more value to the Museum’s already captivating experience.
In a flurry of legislative approvals June 2, Nevada Gov. Brian Sandoval added his signature to Assembly Bill 471, which formally stands up the Office of Cyber Defense Coordination within the Department of Public Safety. The move makes Nevada one of the latest states trying to shape its cybersecurity destiny with an office meant to coordinate and respond to the myriad threats circulating the Internet.
Technology can touch our lives either through incremental improvements or through revolutionary developments that change the way that things get done. Reno-Tahoe International Airport these days is home to both types of technological innovation as it continues to invest in improved safety and convenience for the thousands of travelers who rely on the airport daily.