“Once upon a time” is the classic beginning of any story. And as it turns out, a story is the classic beginning of any good marketing message. As humans, we are wired for the circular nature of storytelling. We crave it. We are taught it as toddlers and continue to seek it out throughout our adult lives. Thus, storytelling is the secret to a powerful brand message.
Many users found Windows 8 too difficult to use and never upgraded from Windows 7, even with the changes that were introduced as part of 8.1, adoption has been low. With Windows 10, Microsoft has brought back some of the familiar navigation, added an action center and provided new versions of bundled software including a new internet browser and Cortana, Microsoft’s version of a personal assistant popular on the latest version of the Windows phone.
Forbes recently estimated that three million American professionals work remotely. And they’re happier for it: 47 percent of people with the option to telecommute are “very satisfied” with their jobs, compared to 27 percent of office-bound workers. Technology is ushering in a new virtual business age. And considering the Estipona Group has been on the leading-edge of that trend — going virtual before it was considered “avant garde” — we’d like to provide a few tips for those considering the model.
Adobe Photoshop is the preeminent pixel image editing software of the 21st century, and acquiring knowledge of its use is essential for anyone who deals with digital images. Whether you are creating a logo for your website, posting images to Facebook, or optimizing real estate pictures for a listing, Photoshop can help you make those images look as good as they can. Virtually all digital images can be enhanced in some way using Photoshop. As well, poor editing techniques can make them look worse.
Adobe Photoshop is the preeminent pixel image editing software of the 21st century and acquiring knowledge of its use is almost a requirement for anyone who deals with digital images. On July 22, Ron Marston, Graphic Communications Professor at Truckee Meadows Community College will demonstrate the “in’s and out’s” of Photoshop and discuss Photoshop “best practices.”
In a recent seminar, Intel stated that 2-3% of hard drives fail each year. The new solid state disks (SSD) found in many laptops experience failure rates of only 1% per year. While concerning, these failure statistics pale in comparison to the number of people in 2015 experiencing data loss from viruses like Cryptolocker.
How can Instagram, Vine and Pinterest integrate visual into your social strategy? Whether you’re already using Instagram, Vine and Pinterest for your business or you are planning to build out your social strategy beyond Facebook and Twitter, here are some best practices to help guide you. We will explore the essential features you need to leverage each platform and boost your online social presence.