Digital is kind of a big deal these days. This year, digital advertising spend will surpass television for the first time in history. And by 2021, digital is forecasted to represent a whopping 50 percent of all ad spend, with television down to just 33 percent. While this growth is truly amazing and a great opportunity to acquire more customers, it creates additional pressure for businesses large and small.
I believe that a company’s ability to capture market share and deliver exponential growth starts with the mindset of its leadership. Leaders must develop themselves before they can expect a sales team to bring in results. Every great leader needs the mindset, skill set, and tool set to succeed. Here are some tips on how to develop all three.
If mainstream Democrats won in November, we would have been able to predict future actions of the National Labor Relations Board. If mainstream Republicans won, we would have made confident decisions based on party lines. President Elect Trump is a wild card. Sometimes he goes party, then he does a 180. Employers are asking, “What now? How do I plan?” Here are five tips:
Some industries are still ripe for disruption through technology. Financial services and banking tops the list. In 30 years, banks as we know them won’t exist. Consumer confidence in banking is at an all-time low. Major banks like Wells Fargo bend rules and throw ethics out the window to stay competitive. More than 138 million Americans are “underserved” by financial services or “underbanked” which means they cannot access traditional financial services or simply do not have a bank account. Millennials are bucking traditional credit systems by using debit cards and paying cash in lieu of beginning a cycle of debt they watched ruin their families in the Great Recession.
Renee McGinnes has been named co-vice president of Tech Bite for NCET, a member-supported non-profit that produces networking events to help individuals and businesses explore and use technology. McGinnes is director of community sales at Atlantis Casino Resort Spa. A longtime Reno resident with extensive experience in the hospitality industry, she recently moved back to northern Nevada after living four years in Springfield, Ill.
My journey into social media began in August of 2008, when I joined Twitter, LinkedIn, and Facebook. I wrote the first of my 770 blog posts in March, 2009. Some of you have been at it even longer, but most of us have been active on social media for about eight years. It was a steep curve, but I learned most of the basic operating principles in my first two years of practicing these powerful communication tools. Now we have new platforms like Instagram, Snapchat, and Periscope. While it seems these tools we are using to communicate are changing rapidly, here are a few things that were true in 2008 that I think are still true today.
“Once upon a time” is the classic beginning of any story. And as it turns out, a story is the classic beginning of any good marketing message. As humans, we are wired for the circular nature of storytelling. We crave it. We are taught it as toddlers and continue to seek it out throughout our adult lives. Thus, storytelling is the secret to a powerful brand message.