Now that your business has benefited from incremental growth in sales and product brand awareness in your target markets, it is time to consider where do you go from here? How will you grow your business? One option is to maintain the status quo by conducting business as usual while earning a steady stream of income from your existing customers.
Technology today generates and analyzes dizzying “Big Data,” which serves to influence decisions from within Fortune 500 boardrooms all the way down to your own personal purchases. As a small business owner, however, sometimes the basic pieces of information you are expected to digest — things as simple as your website visits or your monthly revenue — can become equally overwhelming without a framework for analysis.