The New Year arrives in a few days, so for 2017, resolve to create business and marketing plans, find new revenue sources, control your expenses, develop financial reports, spend time networking, and make effective use of Social Media, mentors and a Board of Advisors.
With 313 million average active monthly users, Twitter can prove extremely beneficial to your business. The social media platform helps businesses expand reach and connect with new and existing customers. In fact, 66 percent of Twitter users have discovered a new small business while using the platform, and 94 percent of users plan to buy a product or service from a small business they follow on Twitter. Here are some tips to help you harness the power of Twitter.
As the leader of a public relations agency, I’ve seen too many content marketing strategies out there continue to reflect the culture of a 30-minute beer when the market expects a two-minute beer. We’re now more than two decades into the era defined by Apple’s legendary marketing guru, Regis McKenna, as “real-time marketing.”
Starting a new business is fun, but it takes careful planning to do it right. Even if you’ve been in business for several years, you may find this information useful. As a marketing consultant, I’ve been able to backtrack and fix some of the foundation issues for small businesses in order to help them grow. Many say they had wished they had called me sooner. My goal with this article is to help shed light on some of the most common mistakes I’ve seen over my 20-year career helping small business owners, and help advise small businesses on how they can avoid them. 1The good news is that small business failure has decreased in 2016 according to Entrepreneur. It claims some of the reasons are smarter small business owners and better business-management technology.
With most purchases, mobile comes first. Users spend most of their online time on mobile devices, with more than 91 percent of Facebook usage on mobile. This means digital marketers need to consider second screens as primary vehicles when developing websites, social media or email campaigns. Today, social media favors influencers.