Creating tactics is always the fun part of marketing — whether it’s the advertisement, social media components, television interview or the promotion, these are the enjoyable tools we enjoy crafting to drive our business forward. However, without a strategy to guide a campaign, they end up being solo components lacking cohesiveness. In marketing, tactics that constantly deliver your message and reinforce your brand are called touch points. Touch points work when they connect to each other like links in a chain, with a common theme and message.
Kristin McClellan and Kurt Thigpen have been elected to the board of NCET, a member-supported non-profit that produces educational and networking events to help people explore business and technology. “Kristen and Kurt bring impressive skills in digital marketing that will further strengthen the NCET board,” said Dave Archer, its president and chief executive officer. “We deeply appreciate their willingness to serve our organization.”
Creating profit in business is linked not only with our economy, or with the owners’ decisions, or with the success of the salespeople, or with the skill of the marketing reps—it’s really tied most closely with the way that owners think about business, money and profitability. From an insiders’ viewpoint, I’d like to share with you several key steps to energize your business, find new ideas and insights and connections, and become more profitable than ever.
What is marketing strategy? In a nutshell, a strategy is a plan that defines the best way to communicate with the people who should receive your message. For Pepsi, part of their strategy may have involved using a trending current event to highlight their product. For Nivea — well, I honestly have no idea what strategy led to “white purity.” I just don’t.
With 313 million average active monthly users, Twitter can prove extremely beneficial to your business. The social media platform helps businesses expand reach and connect with new and existing customers. In fact, 66 percent of Twitter users have discovered a new small business while using the platform, and 94 percent of users plan to buy a product or service from a small business they follow on Twitter. Here are some tips to help you harness the power of Twitter.