Technology has provided the tools to do the basics better, faster and more precisely. But those tools are only tools and they require sophistication, user training and regular sharpening to do the job of running basic business functions and provide the data necessary to manage operations, sales and client satisfaction.
It’s a busy Monday morning and opening up your email you see a new assignment, “find ___ amount of bloggers/media contacts/publications who talk about ___”. Sometimes, this can go smoothly. Other times however, it can seem like finding a needle in a haystack. Researching requires creativity and persistence. Here are some of the many ways to dig for info.