A hashtag — in the olden days known as “the pound sign” — is a word or group of words after the # sign like #hashtag, #buylocal or #marketing. Marketers use them as a way to engage your company’s brand with your market through social media (Twitter, Instagram, Google+, Pinterest and Facebook). Why do they matter? Hashtags are searchable, allowing you to become part of a larger conversation with a larger audience — in fact, an instantly global audience. Intrigued? You need a few good strategies.
Why do an investigation? The onus is always on the employer. Ignorance equals risk. Begin an investigation when the gossip starts, before you receive a complaint and before you are sued. The three most common issues involved in an investigation are harassment, whistleblower, and discrimination. Whatever the issue, following the suggestions below can help manage the risk.
During the recession, employees hunkered down and didn’t look. Now, 51 percent of employed workers are either actively seeking or open to a new job (Jobvite). With new companies like Tesla coming to town, your “A” players will go away unless you can provide a good wage, attractive benefits and a great place to work.
Generalizing, unless the business is a non-profit, one of a business owner’s primary goals is to make money. Considering all that it takes to keep a business going on a day-to-day basis, it can be easy to lose track of city, county and state regulatory requirements. However, failing to stay current and knowledgeable with respect to your industry’s regulatory requirements will almost certainly cost something.