Digital is kind of a big deal these days. This year, digital advertising spend will surpass television for the first time in history. And by 2021, digital is forecasted to represent a whopping 50 percent of all ad spend, with television down to just 33 percent. While this growth is truly amazing and a great opportunity to acquire more customers, it creates additional pressure for businesses large and small.
The days of paperless travel are upon us, with digital boarding passes, e-confirmations and online travel booking tools on the upswing. Business Travelers need little more than a smartphone or tablet to manage anything from complex itineraries, finding a nearby Wi-Fi spot or find the shortest security line at the airport. These apps do it all, updating you if a flight is delayed, finding the closest restaurant, or helping you navigate a busy airport on a tight schedule.
I recently gave a talk on digital security to a group wanting to know more about protecting their business from internet security threats. What struck me was how few businesses in the room had a formal security policy in place, and how few of those have reviewed their security policy since they created it. In today’s fast-paced digital world, it is important to not only have a security policy and plan for your business, it is essential that you review it regularly. As the changes in our digital world dictate different ways of producing and storing data, criminal elements will adjust how they attempt to gain access to our data.
With most purchases, mobile comes first. Users spend most of their online time on mobile devices, with more than 91 percent of Facebook usage on mobile. This means digital marketers need to consider second screens as primary vehicles when developing websites, social media or email campaigns. Today, social media favors influencers.
I am addicted to the latest technology gadgets and trends, especially those that are tied to my personal interests like photography, digital entertainment, automation and business. It seems like I never get tired of trying to figure out what the next innovation will bring and how it will impact our lives and business. In that light let’s take a look at a few technology trends and see how they are becoming intertwined between work, home and each other.
Diners these days expect more from restaurants, and the proof is that digital amenities have gone from futuristic novelties to modern necessities in just a few short years. Chicago-based market research firm Technomic Inc. reported in a recent white paper that several smartphone-enabled conveniences have become important to restaurant consumers. While digital pioneers like national pizza chains are recognized for well-integrated technology, relatively few consumers strongly agreed that a restaurant they recently visited used technology to improve their experience, indicating a big opportunity across the industry.
Adobe Photoshop is the preeminent pixel image editing software of the 21st century, and acquiring knowledge of its use is essential for anyone who deals with digital images. Whether you are creating a logo for your website, posting images to Facebook, or optimizing real estate pictures for a listing, Photoshop can help you make those images look as good as they can. Virtually all digital images can be enhanced in some way using Photoshop. As well, poor editing techniques can make them look worse.