As the leader of a public relations agency, I’ve seen too many content marketing strategies out there continue to reflect the culture of a 30-minute beer when the market expects a two-minute beer. We’re now more than two decades into the era defined by Apple’s legendary marketing guru, Regis McKenna, as “real-time marketing.”
Creating and distributing content is one of main tasks of social media marketing. And it does take a considerable amount of time to do it. Thankfully, there are plenty of tools on the market – some are free and some require payment that can streamline this process very effectively. Below are my top five tools I use every day. All of them have a free starting plan.
Brands want it, fans create it, Google embraces it and Facebook loves it. User Generated Content (UGC) is the “Holy Grail” of social media and content marketing and it’s becoming key to cracking the elusive Facebook fan feed and getting your well-thought-out and “oh so intelligent” posts seen by the rest of the world. So how do you get more of it without breaking the bank buying commercials during the Super Bowl? Read on and don’t forget to share!