The public relations industry is ever changing and misunderstood, especially in light of so-called “alternative facts” or horrific policies such as United Airlines’ poor handling of overbooking or campaigns such as Pepsi’s misappropriation of a national racial justice movement to sell a product. Both cases negatively impact each business’ bottom-line and overall consumer confidence. Many confuse PR for “Press Release” – when there is so much more to what PR practitioners do.
One of the most vital components of your company’s brand is its integrity, and because the internet fact checks at the speed of light these days, it’s prudent to take steps to ensure the information you make public is beyond reproach before releasing it. To help you safeguard that integrity, here are a few things to keep in mind.
Any expert in cyber security will tell you no system is totally secure from hackers, but once I went to a secure facility which was, in fact, totally secure. It was in the 1980s and I was selling DEC VT-100 terminals with a special PC card enabling the CRT to run both as a terminal and a personal computer. A really innovative gadget, at least for that time.
Technology has provided the tools to do the basics better, faster and more precisely. But those tools are only tools and they require sophistication, user training and regular sharpening to do the job of running basic business functions and provide the data necessary to manage operations, sales and client satisfaction.
Writing about technology is usually pretty easy since it changes so quickly and has such an impact on our daily lives. With a new year ahead I thought I would take a look at the hottest trends in technology. For business, the continuing growth of cloud services is a trend that is impacting the way businesses, clients and employees use technology. There are several trending opportunities that cloud services bring to business and these should merit investigation as part of your planning.
As a small business owner there are many ways to implement limited-intervention automation; simple, small fixes to grease the wheels of human-data interaction. All automation solutions are highly situational, but I think you can complete a successful automation process with these seven essential steps.
The Society for Human Resource Management (SHRM) held their national convention in Las Vegas from June 28 to July 1. In the HR world, staying informed on the every changing landscape is crucial. I attended and served as a volunteer seeing the inner workings of a conference hosting over 15,000 people.