If you could more efficiently grow your business, increase your brand awareness, and bring in more revenue with less up-front costs, less risk and more control, would you? You can – through webinars. A webinar is a live, interactive seminar done online. It’s an effective method for you to engage an audience. According to the Content Marketing Institute, more than 60 percent of marketers are using webinars as part of their marketing campaigns.
Social media users are looking for bite-sized pieces of information that they can process easily as they scroll through their news feed, and it is up to brands to capture the attention of their audiences quickly to make a lasting impression. In the age of GIFs, thumb-stopping videos and a whopping 1.59 billion monthly active Facebook users, the saying “a picture is worth a thousand words” rings more true than ever before. By establishing a cohesive brand image through visual assets you can capture the attention of your audience and make yourself memorable. Use these tips to tell your brand story through visuals.
A hashtag — in the olden days known as “the pound sign” — is a word or group of words after the # sign like #hashtag, #buylocal or #marketing. Marketers use them as a way to engage your company’s brand with your market through social media (Twitter, Instagram, Google+, Pinterest and Facebook). Why do they matter? Hashtags are searchable, allowing you to become part of a larger conversation with a larger audience — in fact, an instantly global audience. Intrigued? You need a few good strategies.
It’s with good reason that 93 percent of marketers use social media for business — with more than 1.15 billion registered Facebook users and more than 550 million registered Twitter users (and many, many more users across other networks), it just makes sense to reach people through the medium. However, just because marketers are on social media doesn’t necessarily mean they’re using it correctly.
Having a strong visual brand on social media helps create a memorable association between your audience and your brand, and increase overall brand awareness. But good visual social branding doesn’t have to be complex and complicated. Here are four easy ways to establish and implement your visual brand on social media.
As a startup or small business owner, it is important to manage all aspects of your company. In addition to the obvious things like engineering, development, branding, marketing, sales and customer support, this includes administrative functions like finance/accounting, human resources, legal and information systems.