Creating tactics is always the fun part of marketing — whether it’s the advertisement, social media components, television interview or the promotion, these are the enjoyable tools we enjoy crafting to drive our business forward. However, without a strategy to guide a campaign, they end up being solo components lacking cohesiveness. In marketing, tactics that constantly deliver your message and reinforce your brand are called touch points. Touch points work when they connect to each other like links in a chain, with a common theme and message.
Digital is kind of a big deal these days. This year, digital advertising spend will surpass television for the first time in history. And by 2021, digital is forecasted to represent a whopping 50 percent of all ad spend, with television down to just 33 percent. While this growth is truly amazing and a great opportunity to acquire more customers, it creates additional pressure for businesses large and small.
This summer, Facebook has reported 1.57 billion daily active users – people who are logging into scrolling through their feeds daily. Each one represents an opportunity for your business to reach a customer, and ads can help find the ones who are relevant to your business. Here are three of my favorite options that your business should consider integrating into your social media strategy immediately.
Back in February, I saw a tweet from a journalist that said, “Props to the three businesses that have NOT pitched me a Super Bowl angle this week.” Tying into a massive current event is a proven way to garner media attention for your business. But when you’re hooking into something as competitive as “the Big Game,” you can often get lost in the shuffle. Big brands spend millions on PR and advertising campaigns focused on one day.
How we learn, shop and interact with our local communities has been revolutionized by the Internet. Google and Bing, among other search engines, have challenged traditional advertising methods such as billboards and YellowPages. Customers are searching online for your phone number, your business address, as well as reviews of your products and services. So, what do these changes mean for your business?