What is marketing strategy? In a nutshell, a strategy is a plan that defines the best way to communicate with the people who should receive your message. For Pepsi, part of their strategy may have involved using a trending current event to highlight their product. For Nivea — well, I honestly have no idea what strategy led to “white purity.” I just don’t.
Hyperloop One has continually been making progress to actually realize the concept that was dreamed up by innovator Elon Musk in a three-year-old blog post. The company’s building a high-speed transportation system which would be enabled people to zip through a near vacuum pipe while sitting in pod-like coaches, at speeds way higher than airplanes. With regards to the same, the company has a couple of announcements.
The Northern Nevada economy is growing after years of economic decline and soft recovery since the Great Recession of 2008 through 2010. In the years following such harsh economic reality, it would be easy for local jurisdictions throughout Northern Nevada to think and act inward. Instead, the region has grown increasingly interconnected.
The Nevada Procurement Technical Assistance Center (PTAC) has hosted regular business matchmaker events in Carson City, Reno and Fallon. The next one will be held in North Las Vegas on Thursday, June 1, 2017 from 7:30 a.m. to 4 p.m. These are good opportunities for Northern Nevada companies to seek out government contracting possibilities.
As a statewide program, the Nevada PTAC has offices in Carson City and in Fallon (aside from Las Vegas), and a number of small business clients in the north will be traveling to Las Vegas for the event. The PTAC hopes the event in Las Vegas will be the first of many, and is excited to be holding this type of event in Las Vegas for the first time.
An entrepreneur who launches a software company can get down to work about any place that has a table, a chair and decent wi-fi access. But what about entrepreneurs with great ideas for hardware, the things that exist in the real world? Where will they find the tools they need to create a prototype? And perhaps more important, how will they learn to use the tools?
Jake Warner and his staff make the painstaking decision to uproot Cycle and look for greener pastures. After perusing other possible markets, the one destination that stood out was northern Nevada. “Toledo is a very big manufacturing city, so there’s not much of a tech scene there,” Warner said. “There have been a lot of people trying to build it up, but it’s going to take long time to get there. They’re at least three years behind where Reno is now.”
For about four weeks of classes for about $450 at the Truckee Meadows Community College in Reno, Nick Freed learned the skills necessary to become a competitive job candidate for an entry-level material handler position at Panasonic, which is manufacturing batteries for the Tesla Gigafactory. And, because the Governor’s Office of Economic Development and Truckee Meadows recently made money available to qualified applicants, he will be fully reimbursed for completing the program.