The most salient aspect of technology is its power to disrupt. The important innovations are the ones that change our world so profoundly that the previous order becomes not only untenable, but unthinkable.
Yet the true impact begins not with invention, but adoption. That’s when the second and third-order effects kick in. After all, the automobile was important not because it ended travel by horse, but because it created suburbs, gas stations and shopping malls.
In much the same way, over the next year we will to begin to feel the true impact of the “app economy.” In the past, open architectures have mostly been of interest to technophiles and status-conscious millennials. Now, however, they are becoming so pervasive that every business, large or small, will have to connect in order to compete.
The App Store
When Steve Jobs and Apple launched the iPhone in June of 2007, it was an instant hit. Hundreds of consumers lined up at stores to be among the first to buy one and millions were sold in the first year, After only five quarters, it
surpassed Blackberry, the market leader at the time and became a consumer icon.
Yet it wasn’t till a year later that Apple really changed the world, That was when the App Store arrived, 10 million apps were downloaded in the first three days and that number grew into more than a billion within a year. Looking back at those early apps, they seem amazingly primitive, but at the time they were revolutionary.
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