By Kate Sikora
There is one thing we can count on when it comes to social media – change. It is important to keep up with the changes and mold your digital content to fit change.
Visual is a key content strategy within social – “90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco via Hubspot).
How can Instagram, Vine and Pinterest integrate visual into your social strategy?
Whether you’re already using Instagram, Vine and Pinterest for your business or you are planning to build out your social strategy beyond Facebook and Twitter, here are some best practices to help guide you. We will explore the essential features you need to leverage each platform and boost your online social presence.
Instagram is a mobile photo-sharing app and social network that gives your community a unique visual experience with your brand. According to the Pew Research Center, roughly half of internet-using young adults ages 18-29 (53%) use Instagram and half of all users engage with the app daily.
A Vine is a short-form video sharing service that allows users to record and edit six second looping videos. Vine has transformed the way marketing teams look at video by offering an alternative video option that reduces the overhead of producing a video. Vine has more than 40 million users and the most popular demographic is teens and young adults.
Pinterest is an online platform where users can organize content into virtual collections or pinboards based on interests. Women primarily dominate the site, with 42% of all online women using the platform compared with 13% of men (The Pew Research Center).
Here are the best practices to consider when using Instagram, Vine and Pinterest in your marketing efforts. We will explore each one in more detail during the NCET Tech Bite on May 27, 2015:
- Share a variety of content – show your brand’s personality authentically and creatively.
- Use relevant hashtags to reach your target audience as well as maximize your company’s exposure.
- Use a call to action on each post to encourage engagement and include a link back to your website.
- Share your posts on additional social platforms – share your Vine on Twitter or share a pin on Facebook.
Keep an eye on your analytics to monitor which content is driving the most traffic. You can use this data to help inform your content and social strategy.
Kate Sikora is a Digital Media Specialist at Noble Studios, and during Tech Bite she will share her knowledge of social media marketing with a focus on Instagram, Vine and Pinterest.
Learn more about Instagram, Vine and Pinterest and how they can be applied to a business marketing strategy at NCET’s Tech Bite luncheon on May 27, 2015. NCET is a member-supported nonprofit organization that produces events to help individuals and businesses explore and use technology. For more information, or to register for the event, visit ncet.org. This column first appeared in the Reno Gazette-Journal – RGJ.com