Carson City-based Critical Tattoo is making its mark in the world.
Owners Sarah and Kenneth Brown developed a product for the niche tattoo market because of his passion for body art.
They design, manufacture and distribute tattoo equipment for a global market, including power supplies, wireless foot pedals and tattoo machines. About 70 percent of their products ultimately end up abroad.
“We’re both stupidly ambitious,” Sarah Brown said. “So, failure was not an option. We invested more than our life savings … and we really didn’t have a choice but to succeed.”
Kenneth Brown, a mechanical engineer, began his business designing customized machines to mechanize factory jobs usually handled by humans. He then saw a need for more precision equipment in the tattoo industry.
“He started looking at the equipment and saw that it was somewhat rudimentary,” Sarah said of her husband, Kenneth. “So, he took his mechanical engineering background and we hired an electronics engineer. We married his passion for tattooing and came out with a line of products that were pretty superior to anything that had been on the market before.”
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