Did you know that digital media has surpassed television as the primary entertainment channel? It has! It’s also our primary communication channel. It’s absolutely essential in 2017 to ensure you have a high performing website in order to continue to gain new customers and grow your business.
Many business leaders and marketing teams focus only on driving traffic to their website and then making sure it looks “good” and is “on brand.” While, this is great, they are missing the most important element… is their website actually accomplishing its strategic mission for their business?
On May 17, Chad Hallert, Director of Strategy at Noble Studios, explained why making sure your website actually works and is doing its job for your business.
Chad’s presentation included:
- Why a site looking good and being on brand are secondary to asking “what’s my website’s purpose?” and “does it deliver?”
- How user intent and search should guide your site’s content.
- Site performance best practices that you can’t ignore.
- How to optimize your site for better performance with minimal technical skills.
Download Chad’s presentation here.