NCET Tech Wednesday – New West Distributing – Feb 11

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New West Distributing
February 11, 2015
5:30 – 6 pm: Networking
6 – 7:30 pm: Program

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Spirited Beer and Beverage Distributor is Revitalizing Industry in Sparks

You’ve seen them in restaurants, bars and local stores….beverages from MillerCoors, such as Coors, Coors Light, Blue Moon, Peroni, Leinenkugels and many more. Have you ever wondered how they get from the brewer to the local grocery or your favorite hangout?

The team at New West Distributing of Reno―distributor of MillerCoors products and brands from Heineken USA, Mikes Hard Lemonade, Crystal Geyser and Arizona Tea, along with a number of craft beers―will give you an inside look at beer and beverage distribution at NCET’s Tech Wednesday on February 11, 2015.

Colorful shipping containers add a stylish flair to the offices at New West Distributing, a local beer and beverage distributor in Sparks. Photo by Jaclyn Prescott.

Colorful shipping containers add a stylish flair to the offices at New West Distributing, a local beer and beverage distributor in Sparks. Photo by Jaclyn Prescott.

You will be pleasantly surprised. This warehouse has got style and is a beautiful example of the local rebirth movement. Using repurposed and brightly painted shipping containers―the kind you see on the back of 18-wheelers and cargo ships―New West Distributing created a fun and creative workspace. Red, orange and gold colored containers serve as offices and storage spaces, and one container was cut into attractive wainscoting for the reception area. A custom conference table was crafted using cement mixed with locally sourced rocks…picked up in front of the building. There is also an indoors half-court basketball court.

Purchased by the current owners in 1987, New West Distributing was solely a Coors distributor located in a 48,000 square foot building in West Reno. In 2010, MillerCoors was formed and the product lines expanded. By 2012, New West Distributing had outgrown its space and moved to its current 127,000 square foot warehouse.

“Just having space allowed us to be more efficient,” says Vice President of Finance and Operations Matthew Park, who describes how the pick rate of 120 cases per man hour increased to 200 cases with the efficiencies of the new facility.

Giving back to the community is important at New West Distributing. The company is a sponsor for most of Reno’s signature events: Reno Rodeo, Reno Air Races, Reno Balloon Races, Hot August Nights, etc. Employees also participate in charitable activities, supporting Step2, Safe Embrace Women’s Shelter, Multiple Sclerosis Society and more.

Don’t miss this opportunity to learn more about beverage distribution, see an innovative and inspiring office space, and enjoy a sampling of products carried by New West Distributing.

New West Distributing is online at

Register Now



Wednesday, February 11, 2015, 5:30 – 7:30

• $15 – NCET members
• $25 – non-members
• $10 – Children under 18 accompanied by parent or adult guardian

NCET events have been selling out! RSVP early so you don’t miss this great event.

NCET members receive substantial discounts on NCET events and your membership pays for itself quickly. Join NCET now and save!

New West Distributing
325 E. Nugget Avenue
Sparks, NV 89501, USA (map)

The fine print:

• We encourage you to pay in advance as there’s a $10 service charge if you pay at the door.
• No-shows will be charged the full amount of the reservation unless cancelled at least 48 hours before the event.

For more information, contact NCET at (775) 453-0130 or

Photography courtesy of
Videography courtesy of SoSuTV