The Abbi Agency
December 9, 2015
Tourism marketers in the Reno-Tahoe area are among the leaders in the development of effective strategies to draw Millennial-generation travelers.
NCET’s Tech Wednesday event provides a behind-the-scenes look at one of these campaigns, and the technology that supports it.
The venue, by the way, is the new home of The Abbi Agency, which purchased and renovated the office building on the south edge of Midtown, helping to extend the renovation of Reno’s urban core.
The Abbi Agency recently developed a wildly successful campaign, “The North Lake Tahoe Ale Trail,” that’s bringing a substantial boost for North Lake Tahoe’s tourism sector during the autumn and spring seasons.
Millennial travelers account for a large and growing portion of the destination travel market, but young adults simply don’t believe paid advertising as a source of brand advice.
That’s challenging marketers such at The Abbi Agency and TravelNevada to develop new approaches.
“The North Lake Tahoe Ale Trail” campaign is based on four online videos that educate consumers about active outdoor activities at North Lake Tahoe — bicycling, hiking, paddleboarding. An interactive map supports the videos and suggests nearby watering holes that participants can visit as part of their trip. Because videos provide useful information on active outdoors experiences at a favorite destination, they tightly engage an audience that seeks to be educated and inspired.
Traditional public relations work also drives consumers aged 25-34 in urban centers such as Los Angeles, Sacramento, San Francisco and Reno to the campaign, which creates an interactive experience with clear calls to action.
The campaign relies on a carefully calibrated mix of digital media and social media strategies, and the skilled professionals from The Abbi Agency will share what they’ve learned during this intriguing and informative Tech Wednesday event.
December 9, 2015, 5:30 – 7:30
• $15 – NCET members
• $25 – General Admission
• $10 – Children under 18 accompanied by parent or adult guardian
NCET events have been selling out! RSVP early so you don’t miss this great event.
NCET members receive substantial discounts on NCET events and your membership pays for itself quickly. Join NCET now and save!
The Abbi Agency
1375 Haskell St.
Midtown Reno (map)
The fine print:
• We encourage you to pay in advance as there’s a $10 service charge if you pay at the door.
• No-shows will be charged the full amount of the reservation unless cancelled at least 48 hours before the event.
For more information, contact NCET at (775) 453-0130 or info@NCET.org.