NCET Tech Cafe – Business Basics from an MFT: Use Sexuality (Not Sex) in Advertising – May 17

Steven Ing

How exactly can a therapist help you grow your business?

Bottom line: Advertising. In business, no one doubts the importance of effective advertising — and as the mantra goes, “sex sells.”

But Marriage & Family Therapist Steven Ing believes it’s not sex, but sexuality, that creates the kind of human storytelling that makes your company relatable, memorable, and engaging.

The third Wednesday of each month is when NCET invites an expert to offer insights about technology, business or professional development during Tech Café. In May, therapist Steven Ing will:

– Help you understand some of the fundamental elements of effective advertising.
– Show examples of compelling storytelling in advertising — as well as some not-so-effective examples.
– Generate ideas to create advertising that bolsters your sales.

So join us in The Basement. Go to the historic post office in downtown Reno, then head downstairs. Listen, learn, enter to win raffle prizes — and learn from a sex therapist about growing your business.

NCET’s Tech Café is open from 2 to 4 p.m. on Wednesday, May 17, and the program starts at 3 p.m.

Oh, and by the way: It’s free to attend, no RSVPs are needed, and everyone is welcome.

(Parking is available in The Basement’s lot next to the Truckee River along with lots of nearby street parking and free parking in the Cal Neva parking garage.)

Photography Courtesy of

Videography Courtesy of

Tim Dunn
Tim Dunn Photography

David Siegel
Insight Studio, Inc.