NCET Tech Bite: Email Marketing for Your Business – Nov 19th

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November 19th, 11:30 am – 1:00 pm

Mike McDowell

Mike McDowell of KPS3

Harness the Power of E-mail Marketing to Grow your Business

Mike McDowell is the Director of Web and Digital Media at KPS3 where he assists clients with the latest media strategies, including website strategy and planning, email marketing, search engine marketing, mobile applications, digital advertising, video, blogging, social networks, consumer generated media, viral marketing and more. As new media tools and trends emerge, Mike investigates and evaluates their strategic value to a marketing mix. Mike has also developed and presented Inbound Marketing/Social Media training to a diverse population of private and public industries in the area and is also an instructor for the UNR’s Extended Studies program, teaching Inbound Marketing Principles and Practices and Inbound Marketing Analytics.

With so much E-mail flowing into your inbox, what determines which messages are read and which are discarded without opening? How do you create a powerful E-mail marketing campaign for your business? When is the best time to send your E-mail blast? What should the subject line read? How to keep the recipient engaged with great message content once the E-mail has been opened?

Mike will answer these questions as well as discuss the best ways to segment and manage recipients. He will also focus on metrics by reviewing reports and key performance indicators of an E-mail campaign.

Everyone knows E-mail marketing is a powerful tool to connect with current and prospective clients, now you can learn how your business can benefit by harnessing the power of E-mail marketing.

Join us for Tech Bite on Wednesday, November 19, from 11:30 am to 1:00 pm at the Atlantis Casino Resort Spa.

NCET members may bring an unlimited number of guests at member prices. Join before you RSVP for this event and your savings will pay for some of all of your membership!

Join NCET now and save.

Wednesday, November 19, 2014
11:30 am > 1:00 pm
Register Now

  • $25 – NCET members
  • $35 – non-members

NEW! Tables for 8 – includes premium location at front of room, table signage, and recognition from the podium during luncheon.

  • $200 – NCET members
  • $280 – non-members

NCET events have been selling out! RSVP early so you don’t miss this great event.

The Fine Print:

  • Advance reservations required. RSVP by 5:00 pm on Monday, November 17. (Sorry, walk-ins not available)
  • We encourage you to pay in advance—there is a $10 service charge for payment at the door.
  • No-shows will be charged the full amount of the reservation unless cancelled at least 48 hours before the event.

NCET members receive substantial discounts on NCET events. Your membership pays for itself quickly. Join NCET now and save!

Atlantis-Logo_175x64

Atlantis Casino Resort Spa
Grand Ballroom
3800 S. Virginia Street
Reno NV 89502

About Our Speaker

Mike McDowell is the Director of Web and Digital Media, assisting KPS3’s clients with the latest media strategies, including website strategy and planning, email marketing, search engine marketing, mobile applications, digital advertising, video, blogging, social networks, consumer generated media, viral marketing and more. As new media tools and trends emerge, Mike investigates and evaluates their strategic value to a marketing mix. He has his hand in all website, application and digital projects for KPS3’s clients from start to finish. Mike has also developed and presented Inbound Marketing/Social Media training to a diverse population of private and public industries in the area and is also an instructor for the University of Nevada, Reno’s Extended Studies program, teaching Inbound Marketing Principles and Practices and Inbound Marketing Analytics.

Mike is a graduate of the University of Nevada, Reno’s, Reynolds School of Journalism. With more than ten years of integrated marketing communications experience, Mike has previously worked with other agencies as a marketing account manager for a number of clients from gaming to banking to tourism. At KPS3, Mike works with clients in a very diverse set of industries from real estate to health care, economic development to tourism, government agencies and several nonprofits. He oversees and manages integrated marketing communications for his clients – keeping them on brand, on budget and on strategy.

In addition to his professional accomplishments, Mike has been active in community organizations, including Truckee Meadows Tomorrow, the Washoe Freemason Lodge, the Washoe County Chronic Disease Coalition, Young Professionals Network, and is a graduate of the Washoe County Leadership Academy. Mike is an elected member of the University of Nevada Alumni Council and the 2012 winner of the University of Nevada’s Outstanding Young Alumnus of the Year award. He is involved with Greek Life at the University of Nevada as the founder and president of the Nevada Greek Alumni chapter and with the Sigma Phi Epsilon fraternity, as Advisor of the Alumni Volunteer Corporation. In fact, Mike is a six-time winner of the Advisor of the Year award from the University of Nevada, Reno. Mike spends additional time facilitating leadership academies for college students in the western region.

Website: kps3.com

For more information, contact NCET at (775) 453-0130 or info@NCET.org

 

NCET Tech Bite Sponsorship Opportunities
Luncheon Sponsorships
$500 per luncheon
Display Sponsorships
• Logo and live link on four emails sent to 7,000 of Northern Nevada business, community and educational leaders.
• Logo and live link on NCET’s Tech Bite webpage
• Mention on NCET’s Facebook pages
• Recognition at luncheon
• Logo displayed in onscreen before luncheon begins
• Opportunity to distribute literature and other handouts to attendees
• Sponsorships include a display table and two tickets to that month’s luncheon.
Looking for an inexpensive way to promote your business?
NCET is offering display table space exclusively to NCET members at each Tech Bite luncheon for the bargain price of just $150 for a full table or $75 for a 1/2 table. Use your table for displays, to hand out information, pass out pamphlets or to greet attendees.This is a great way to highlight your services and promote your business! To reserve your table, you’ll have the opportunity to buy a 1/2 table or a full table once you purchase your ticket to the luncheon.
For more information, contact Melissa Marsh at (775) 771-2426 or Melissa.marsh@HRinDemand.com to take advantage of these opportunities.