When I meet new people, and tell them I work for a Travel Agency, they usually say, OH, they STILL exist. Yes, and they use technology to streamline the travel process! To be competitive, travel agencies must use the latest tools to provide superior service. This ranges from the Travel Agency Systems to tools that help manage groups and events.
Small businesses are the backbone of our country. They are what make our communities great, and have a great deal of economic impact. But, many small business owners haven’t fully embraced that “thing” we are on hundreds of times a day – the Internet. Companies like Amazon are crushing the little guy by making online commerce easy, leaving small businesses in the dust. Part of the reason for this is poor design.
The vision to build Northern Nevada’s economic future on sectors such as advanced manufacturing and advanced logistics can become a reality only if the region’s workforce has the skills that new and expanding employers require. The Pennington Applied Technology Center at Truckee Meadows Community College has a long and rich history of teaching residents the skills they need for technical jobs and updating those skills to keep workers competitive when new technologies create new employment opportunities.
Your customers are constantly using social media, and their devotion creates an opportunity to provide the kind of exceptional service that builds customers for life. Like any initiative to strengthen profits, effective use of social media for customer service requires strategy, commitment and ongoing attention. But the rewards — higher customer spending, real customer relationships, an inside look at what customers are thinking — make the investment worthwhile. Bain Media estimates that customers increase their spending by 20 to 40 percent with companies that have engaged their customer-service requests on social media.
By all accounts, the tech sector in Northern Nevada is booming and just as the floodgates on our beloved Truckee River are wide open, so are the floodgates on local hiring. Recent reports cite hiring ‘sprees’ and point to a worsening labor crunch. As local businesses replace talent or hire for expansion in our improving economy, having a clear understanding of the talent pool will allow for greater success in filling vacancies.
As a PR professional, it may seem like a large enough task to target an already brand loyal consumer, or disrupt the conversation in a heavily competitive market. But what about when your client’s target customer is another business or organization? Business-to- business public relations focuses on earning measurable results in the form of marketing-qualified leads, new business opportunities and closed deals. Essentially, B2B public relations is about forming lasting relationships between businesses, far beyond any placement or metric.