Your customers are constantly using social media, and their devotion creates an opportunity to provide the kind of exceptional service that builds customers for life. Like any initiative to strengthen profits, effective use of social media for customer service requires strategy, commitment and ongoing attention. But the rewards — higher customer spending, real customer relationships, an inside look at what customers are thinking — make the investment worthwhile. Bain Media estimates that customers increase their spending by 20 to 40 percent with companies that have engaged their customer-service requests on social media.
By all accounts, the tech sector in Northern Nevada is booming and just as the floodgates on our beloved Truckee River are wide open, so are the floodgates on local hiring. Recent reports cite hiring ‘sprees’ and point to a worsening labor crunch. As local businesses replace talent or hire for expansion in our improving economy, having a clear understanding of the talent pool will allow for greater success in filling vacancies.
As a PR professional, it may seem like a large enough task to target an already brand loyal consumer, or disrupt the conversation in a heavily competitive market. But what about when your client’s target customer is another business or organization? Business-to- business public relations focuses on earning measurable results in the form of marketing-qualified leads, new business opportunities and closed deals. Essentially, B2B public relations is about forming lasting relationships between businesses, far beyond any placement or metric.
Aikido, a Japanese martial art developed by O’Sensei Morihei Ueshiba in Japan in the mid-20th century, arose from O’Sensei’s study of a variety of martial traditions which he synthesized into the art that became aikido. Literally, the harmonious (“ai”) energy (“ki”) way (“do”), aikido is known as the “art of peace.” It is sometimes described as a “soft” form, but that is something of a misnomer as the techniques involve strikes, throws, pins, and parries alongside redirection, awareness, and conflict resolution methods.
You’ve probably heard how important systems/processes are to your business, and most likely you have lots of systems now. Examples might include how you market, sell, deliver your product/service, do your accounting and so forth. And if you’re like most business people, you may have run into some process/system challenges. Here’s a few symptoms: You get asked the same questions, over and over; you keep dealing with the same mistakes; you find yourself asking “How the heck did that happen?” or you find yourself doing things that you hate doing but you have to because…
Digital is kind of a big deal these days. This year, digital advertising spend will surpass television for the first time in history. And by 2021, digital is forecasted to represent a whopping 50 percent of all ad spend, with television down to just 33 percent. While this growth is truly amazing and a great opportunity to acquire more customers, it creates additional pressure for businesses large and small.
At the heart of both companies’ products is photo-catalytic conversion. That technology relies on a titanium dioxide compound that becomes a highly effective air purification system when it’s exposed to ultraviolet light. Unlike traditional air filters, the technology doesn’t capture pollutants. It destroys them, turning them into water and carbon dioxide.