Ten Reasons User Generated Content Is Essential To Social Success

Constance Aguilar

Creating content day after day to share on multiple social media networks can be exhausting and resource draining. Social managers, don’t do that. Instead, utilize content from your fans and followers to generate brand awareness and give your social media an authentic and genuine connection with audiences. AKA: get yourself some user-generated content! Double the credibility, cut the work in half: win-win. Here are ten reasons why every digital marketer needs social strategy that includes UGC:

BRIC: Happy Employees Equal Bigger Bottom Line


When you compare annualized stock market returns, the companies in the Fortune Best Companies to Work For list averaged nearly twice the overall return when compared to the overall market. We hope this gets your attention. What are the common actions that you can implement to become a Best Company to Work For? Here’s our list:

The art of combining and splitting companies

John Solari

Businesses merge, split and restructure for a number of reasons. They merge to grow, spark innovation and capture more marketshare. They split to decouple money-losing wings or refocus unique business divisions as separate companies. And while all of the attention is paid to the publicly traded companies that merge and acquire, small- and midsized business merger activity mirrors the activity from their larger, public counterparts. There are many things to think about when pursuing a merger or acquisition, or seeking to split off a business division into a separate company.

Reno incubator C4CUBE moves to Midtown

Cube Logo

C4CUBE’s move gets it closer to the action of the bustling Midtown district to tap into the vibrant, youthful energy of Midtown and supplement the district’s retail and food offerings with a technology-oriented startup vibe. Midtown includes budding entrepreneurs from the nearby Riverwalk District’s Startup Row, and benefits from the injection of new blood and residents that continue to move into the neighborhood.

Startup Weekend – Nov 21

Startup Weekend Logo

The third annual Startup Weekend Reno is scheduled for for the weekend of November 21 at the Reno Aces Ballpark. Startup Weekends are 54-hour long, hands-on experiences where entrepreneurs and aspiring entrepreneurs can find out if their startup ideas are viable, and where others can experience the startup process. Startup Weekend attendees have technical or design backgrounds while others have a variety of business backgrounds.