Leah Scherschel, account executive at The Abbi Agency, said the firm had been looking at San Francisco to open a satellite office. Instead, the company chose Las Vegas because of the improved business climate downtown, especially with tech startups spurred by the upcoming move of Zappos into the old City Hall on Stewart Avenue.
“When Vegas came on the radar, we knew it’s where we are supposed to be,” Scherschel said. “It fits with our goal of helping Nevada.”
The Abbi Agency also handled public relations for Project Vesto, a $100,000 business contest promoted by the state. With money provided by private investors and venture capitalists, Project Vesto is offering the money to one entrepreneur who comes up with the best plan for a new business.