By Rebecca Allured
Entering your work in an association’s annual awards and recognition ceremony is A LOT of work. Whether you’re gathering the news clips, screen-shotting social engagement, writing a narrative, wracking your brain-files for memories from 11 months ago, or adding metrics that support your evaluation (c’mon, we’ve all done it), it’s no easy task to compile your best work.
But here are five reasons it’s completely worth it:
1. Staff recognition
For new employees or young professionals that do exceptional work, it’s important that your company invest in recognizing it. This kind of recognition empowers your team to continue their best work, and keeps morale high at the same time. While it’s typically commonplace to tell your team they’ve done a great job, actions tend to speak louder than words.
2. Off-the- record evaluation
Maybe the client didn’t have budget for evaluation. Maybe your internal team didn’t have the time. Maybe you forgot. Whatever the reason, entering your best work gives you or your team the opportunity to see how effective that campaign really was, beyond perception or awareness.
3. Demonstrating your worth
We all know that clients (internal or external) sometimes need a reminder about the value we as professionals provide. Touting that award isn’t shallow; it’s necessary third-party validation.
4. Getting your client in front of others
Awards are mutually beneficial for you and the client you’ve done award-winning work for. Help your client leverage the award, too, and get their business, cause or mission in front of new audiences.
5. Bragging rights (you know you want them)
No explanation necessary here, but winning that coveted award gives you and your company license to tout your success – you deserve it!
The Sierra Nevada Chapter of the Public Relations Society of America is now accepting entries for the 2016 Silver Spikes Awards: Celebrating 30 years of excellence. Start thinking about your award winning communications work now – enter online by the Friday, Sept. 16 deadline.
Every square inch of Rebecca Allured is a communicator. She is a public information officer for the Nevada Department of Agriculture and VP of Recognition for the Sierra Nevada Chapter of the Public Relations Society of America. In her spare time, she can be found hiking and camping with her husband and dog, experimenting with new recipes in the kitchen, or developing her Gilmore Girls quick conversation skills.