Silicon Valley loves to talk about what makes it special: great universities, a networked VC community, quality of life. But rising rents and crowded freeways have strained that dream, and emerging tech hubs are enticing not only startups but talented workers who want something more.
After years of drawing in educated tech workers, some areas of the Bay Area faced an emigration in 2016, according to U.S. Census data. That trend is enticing some startups to set up outside major tech centers like Silicon Valley and New York, confident that they can find talent who want to put down their own roots in more affordable soil.
Three Reno, Nevada-based startups talked about these themes during a panel discussion at a VentureBeat event to launch our Heartland Tech channel ahead of the 2017 Blueprint conference. At the gathering, founders of the companies told their stories of growth outside the tech metropolis.
The bootstrapped biker
In 2011, Nate Pearson was training for a triathlon. But the $20 per class fee was a little steep for the recent University of Nevada grad, so he came up with a solution; he wrote his own workout software do help him perform training on his own. Not long after that, he recruited his former training coach and launched TrainerRoad, which allows cyclists to do power-based training in their own homes.
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