Educational Workshops

Treasures C / D Meeting Rooms .

Financing Your Business – Presented by NCET

10:15 – 11:00 am – Funding Your Business – Loans, Microloans, SBA Loan and other surprising sources of Debt Funding

11:00 – Noon:   Funding Your Business – Equity and other Sources of Investment Funding

Small Business Legal Issues – Presented by Holland & Hart

Noon – 1 pm – Fritz Battcher – Holland & Hart

Marketing Sessions – Presented by the Reno-Tahoe American Marketing Association

1:00 pm – Branding Yourself For Business – Bret Simmons, UNR

A brand is simply a message. Your personal brand is your message about what you do uniquely well to help others address opportunities and solve problems that matter to them. Taking control of your online brand is good for your business because your personal reputation and the content you create and share online has social capital in your network of friends, peers, employees, customers, and suppliers.

1:50 – Causing Disruption – Rob Gaedtke, KPS3

Sometimes we need to break the status quo and cause a little disruption to produce marketing that reaches our audience.

2:45 – Measure and Analyze Social Media Goals – Megan Duggan / Andrew Lydiard, Noble Studios

Before you start posting or tweeting, be sure you have a strategy behind your social efforts. Create your business goals and business metrics, then figure out how social media can assist you in achieving your goals.

3:40 – The Content Catapult: Marketing Your Brand with Content – Abbi Whitaker / Connie Aguilar, Abbi Agency

Abbi and Constance will present a workshop to define content marketing and its components, and how both B2B and B2C businesses/brands can utilize everything from expert content, tip sheets, infographics, videos, and more to drive consumer awareness and engage current and potential clients.  Content Marketing serves as an excellent component to PR and social media strategies, and Abbi & Constance will share their insights and experience launching content-based campaigns in a variety of industries.